Archive for June, 2010
Your Book Is Your Hook Show - Write On! For Literacy & Lt. Col. Rob Waldo Waldman (2:41 mins)
http://yourbookisyourhook.com Dallas Woodburn, winner of the 2010 Glamour Magazine Best of You Award for volunteer work and the founder of the non-profit organization, Write On! For Literacy, will discuss the importance of building confidence in children through writing with radio personality and host Jennifer S. Wilkov. Shell talk about her own experience as a child author and her latest endeavor of opening up a publishing company called Write On! Books that champions young writers. The new company will debut its first anthology this summer and features submissions from more than 50 young authors from the U.S., Canada, Singapore and New Zealand.
New York Times and Wall Street Journal bestselling author, motivational speaker and former decorated combat fighter pilot, Lt. Col. Rob Waldo Waldman, will talk with radio personality and host Jennifer S. Wilkov about his remarkable book entitled Never Fly Solo: Lead with Courage, Build Trusting Partnerships, and Reach New Heights in Business and how he uses his book as his hook. Lt. Col. Waldman shares his specific tips for authors and the importance of having wingmen when undertaking your own book publishing endeavor.
Duration : 0:2:41
Publicist Questions… Is this true?
I heard something that I was not aware of. Can you have a publicist if you don’t even have a book wrote yet? What if you just have an idea? If this is true, what role does a publicist play. How much time do they give you to complete your book? Are they expensive? Do they put a lot of pressure on you to write? I would appreciate any enlightenment on this subject.
I think you are talking about a Publisher. They will help with marketing, printing, and distribution. A publicist is a person who arranges appointments for appearances of a celebrity.
There are a lot of steps to take before a book is ready for sale. The publisher and writer negotiate a contract, kind of selling the idea and how much time you’ll need, A deadline for the first draft is part of the process to get your book ready for polishing up and making changes. Usually you will be paid part of the negotiated price at the beginning and more when it’s finally ready for sale. There will be many changes and corrections, even for the most experienced writers. You can learn alot from the publisher and editor. It does not mean your writing is bad. It means that you are handling the work professionally and that you know that all of us have learning to do. Ask some of your friends and family if they think you’ve got a good idea. Some writers get really upset about making suggested changes. You are more mature than that, and the final product will be better than if you had tantrums about it. You can self-publish. That can get expensive. Be careful about scams. Some people will take a lot of your money and disappear.
There are many classes and workshops for writers; that’s a good place for you to start. Just start writing, with a purple crayon on the wall if necessary, Ya gotta write. Most important: You believe in you. Enjoy it. Have fun. You decide if you want to feel pressured.
Does this book marketing plan need improvement or does it sound good?
My novel is aimed at readers ages eleven through seventeen years old; although I’m predicting it will be most attracted to the younger side at ages eleven to thirteen since the protagonist is twelve to thirteen years old. The readers between the ages of fourteen and seventeen might buy the book if they can easily relate to the protagonist and her life as well as the readers at ages eleven and thirteen could. What is unique about my book is that it may be about a protagonist a little young for a young adult audience, but a lot of the content is intense and emotional, which is very common in young adult stories. I’m also predicting that most of my readers will be girls.
I saw on the internet that there are a lot of new fantasy books by popular authors such as Steven Erikson. However, the audience of his books is not middle school and high school age girls. A fantasy book aimed at the same audience as mine is Princess of the Midnight Ball by Jessica Day George, another popular author. Therefore, I can tell that the fantasy book competition is tough.
My goal is to sell at least two-hundred copies in the first year. I have many ideas for marketing and promoting my book. One is to put up promoting videos on Youtube, Blogspot, and other websites that will help promote my book. The second is to create a website for me as well as my book and add it to search engines such as Yahoo and Google as well as my book. The third is to arrange online, newspaper, and radio interviews. The fourth is to create blogs about my book and perhaps comment on other people’s blogs if they are based on their books. Another plan is to have other people I know read my book and post reviews online. The final plan is to write a press release and distribute it.
There are a few ways I will reach my target audience. One is to hold a book signing in my community at a small library or independent bookstore. My plan is to put up flyers around my community that contain my book cover and the information about the signings. Another idea is to do a talk and discussion at my local library. The final idea is to start a book club where I would meet with readers monthly, and discuss my book; maybe turn it into a podcast.
It won’t work. It all sounds very credible and energetic, but it won’t work. I’m sorry. I know this isn’t the answer you want. I wish I could give you a different one.
How do I know? I’ve been working in publishing for decades. I’ve been helping teach workshops for aspiring writers since 1998. And since the early 90s, I’ve been associated with an informal group of industry professionals who publicize scams aimed at newbie writers. So yeah, I do know what I’m talking about.
Ever notice how many of the "authorities" on self-publishing and self-promotion have written books about how to publish and promote your own books, which they’ll happily sell you? That’s an old piece of flimflam: selling insider information on how to do something lucrative or desirable — work at home, get out of paying taxes, make big bucks on foreclosed real estate, become a successful self-published author. By the time you figure out that their advice doesn’t work, they’re out of reach, and you’ve lost all the time and money you put into trying to make it work.
There are "recognized authorities" out there selling books about how you can make your book an infallible bestseller, when they’ve never been published anywhere but at Xlibris. It’s a weird world. And don’t even get me started on the companies that offer to "help you get published." They’re not your friends, to put it mildly. The only honest ones are Booklocker and Lulu.com, which promise to manufacture bound copies of your books, and leave it at that.
Your average self-promoting self-published author sells between 70 and 75 copies total. Most of them put out an unreasonable amount of effort just to sell that many. It’s quite common for them to wind up spending several times as much money as they make. An even sadder statistic is that a year or two or three down the road, most of them have given up writing.
Let’s test your marketing plan: How often have you bought books by people you’ve never heard of because they put up a video on YouTube, started a website or blog, sent out press releases, posted flyers, had their friends post reviews on Amazon, or held a book signing at your local library or mall? How many books have your friends or relatives bought that way? I’m betting the answer is "none." If neither you nor anyone you know buys books on that basis, why should you think other people are going to buy yours?
Self-published books don’t get reviewed by real publications, and their authors don’t get interviewed by the commercial media. No one comes to their book signings or discussions, or listens to their podcasts. If you live in a small town, your small-town newspaper will run a story headlined "local person publishes book," but they’ll do it in the same spirit in which they’d run a story headlined "local person builds model of White House out of popsicle sticks." As for having your friends post reviews, readers can spot those a lot more readily than you imagine. They get plenty of practice, since most self-promoting writers try it.
What you should do instead: Keep writing. Send your books out to conventional publishing houses. While you’re waiting for them to come back, write some more. The only way you can ever get anywhere as a writer is to write books people want to buy and read. If you can do that, you don’t have to self-publish and self-promote, because paying publishers will come knocking at your door. If you can’t do that, no scheme in the world is going to make you a success, because you can’t force people to read books they don’t want.
You don’t have to take my word on it. Go to this forum, post the same thing you posted here, and see what they say. Don’t worry — they’re nice people, and they know their stuff. http://absolutewrite.com/forums/forumdisplay.php?f=22
Here’s a semi-FAQ one of them has written. I particularly recommend message #45. http://absolutewrite.com/forums/showthread.php?t=58205
I wish you the best of luck. Please take care of yourself.
Academic and professional business and management publishing at Palgrave Macmillan
ITN short video about academic and professional business and management publishing at Palgrave Macmillan.
Duration : 0:4:6
Book Publicists of So Cal Interview 2
Recorded on June 17, 2010 using a Flip Video camcorder.
Duration : 0:0:42
Viral Marketing: How To Get Everyone To Talk About Your Idea
Do you have a great idea and want to share it with the world? Robin Good interviews marketing expert David Meerman Scott and asks him to share some key principles to do effective viral marketing on the Web - More info on http://www.MasterNewMedia.org Distributed by Tubemogul.
Duration : 0:11:53
What do you think of this book marketing plan written for a publisher?
My novel is aimed at readers ages eleven through seventeen years old; although I’m predicting it will be most attracted to the younger side at ages eleven to thirteen since the protagonist is twelve to thirteen years old. The readers between the ages of fourteen and seventeen might buy the book if they can easily relate to the protagonist and her life as well as the readers at ages eleven and thirteen could. What is unique about my book is that it may be about a protagonist a little young for a young adult audience, but a lot of the content is intense and emotional, which is very common in young adult stories.
My goal is to sell at least two-hundred copies in the first year. I have many ideas for marketing and promoting my book. One is to put up promoting videos on Youtube, Blogspot, and other websites that will help promote my book. The second is to create a website for me as well as my book and add it to search engines such as Yahoo and Google as well as my book. The third is to arrange online, newspaper, and radio interviews. The fourth is to create blogs about my book and perhaps comment on other people’s blogs if they are based on their books. Another plan is to have other people I know read my book and post reviews online. The final plan is to write a press release and distribute it.
There are a few ways I will reach my target audience. One is to hold a book signing in my community at a small library or independent bookstore. My plan is to put up flyers around my community that contain my book cover and the information about the signings. Another idea is to do a talk and discussion at my local library. The final idea is to start a book club where I would meet with readers monthly, and discuss my book; maybe turn it into a podcast.
Few publishers will pick up a book only aiming to sell 200 copies. If the book is finished, shop it to an agent first. Then they can find the publisher.
MX Publishing Author News June 2010
http://www.mxpublishing.co.uk
Monthly newsletter video for MX Publishing’s authors. MX has some of the world’s leading NLP and Victorian Literature writers. Steve Emecz is the managing editor and talks about the new releases this month, fortcoming books and the important things for MX’s 40+ authors to be working on to promote their books and businesses.
Duration : 0:4:0
Sexless eBook Promotional Video Red Blooded American Girl
Anne Hayes as Red Blooded American Girl introduces her book Sexless, available now for purchase http://www.RedBloodedAmericanGirl.com/sexless/
Duration : 0:1:38
I have tears in my eyes im laughing so hard!!