backlinks

Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The most economical and focused traffic is delivered by the search engines.

Search engines make their living from delivering relevant and useful results to their users. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. More users returning, means more popularity and more sales. The objectives for you and your web pages is precisely the same as the search engines.Make your users experience your number one priority so they return to your web pages time and time again.

So how do you go about doing this?. There are two key ways you can do this. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Without a keyword or a key phrase search engines will simply ignore content. Search engines perform searches based upon the keyword or key phrase entered by the user. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.

Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. Search engines calculate the position of a web page in a returned list of results by measuring the authority and number of backlinks to each page.

Back links are the number one priority you should focus on in web page optimisation.

Back links play two important roles they direct traffic to your web site and factor in the search engines deciding the position of your web pages in the index of results. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Whilst all back links are of value some are more valuable than others.

The search engines give authority to web pages which can be passed on to your web pages through the back links.Web pages with more authority pass more authority onto your pages .

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