Agile Marketing: Pucha Kecha format
Wednesday, July 1st, 2009 at
1:58 am
Jason Cohen describes how a free book transformed marketing at Smart Bear Software: objectively measuring the effect of marketing efforts, getting accurate lead information, and giving people something genuinely useful.
This Pecha Kucha talk was delivered at Joel Spolsky’s Business of Software 2008 conference in Boston.
Duration : 0:6:47
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Tagged with: book • Cohen • free • Jason • kucha • marketing • pecha • roi
Filed under: book marketing
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