Buy.ology by Martin Lindstrom |Book Brief

In order to understand the effects of branding on the mind, branding expert and author Martin Lindstorm conducted the world’s largest neuromarketing study. In this video he shares his discoveries about why we seem to be immune to cigarette health warnings, why we squeeze a lime into a bottle of Corona, and how to smash your brand into a thousand pieces and have it still be recognizable.

Duration : 0:6:36

Technorati Tags: advertising, brand, branding, Business Book Brief, buying, Cigarette, consumers, marketing, selling

Tagged with: advertising • brand • branding • Business Book Brief • buying • Cigarette • consumers • marketing • selling

Filed under: book marketing

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