Former Googler Vanessa Fox has written a book entitled Marketing in the Age of Google. The current founder of Nine By Blue spoke with WebProNews about how her book emphasizes the importance of search.

Although it is not a technical SEO book, it does contain high-level strategies for incorporating search into the overall business process. It includes valuable search data consisting of searcher behavior, market research, and information for building a searcher persona.

Duration : 0:8:21


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