Marketing Metaphoria
Sunday, June 28th, 2009 at
10:04 pm
“Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers” is a new book by Gerald Zaltman, author of “How Customers Think,” and Lindsay Zaltman. Read more at http://www.marketingmetaphoria.com
Please also check out an interview with Jerry Zaltman:
http://www.youtube.com/user/HarvardBusiness
Duration : 0:1:57
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Tagged with: book • business • cognitive • customer • harvard • marketing • metaphoria • metaphors • mind • oza • psychology • understand • Zaltman
Filed under: book marketing
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