http://personalsuccessmarketing.com/blueprint/the-making-of-the-book/

In this episode, Dr. Marc Kossmann and Charlie Seymour Jr sit back and discuss the process of writing the book they recently finished. This is a behind the scenes look at the formation of PersonalSuccess Marketing and the writing of The Book.

One of the first items in our business plan was to write the book about the system that we created to help service oriented professionals break free from the TimeTrap Plateau. Early in the process, we were clear that we wanted to tell our story in the form of a story. So we created Maximillion’s Tale and Max’s Dilemma which are fictional tales that represent the past and the present.

Maximillion’s Tale, in the form of a story about a medieval blacksmith’s son, tells the journey a professional goes through in the process of “coming of age” and getting established. That story morphs into the present in Max’s Dilemma. Max is our fictional attorney who represents all professionals who follow a business model that has them trading time for money.

Once you hit mid-career, you have run out of hours that you are able or willing to sell. And you have hit the ceiling of what your market will bear in terms of the fee you can realistically charge for your time. You are stuck on the TimeTrap Plateau! Then to make matters even worse, while you were so busy working in the center of your business, that TimeTrap Plateau has become completely surrounded by the Online Jungle. There has been a revolution in the technological platform upon which all businesses must now market themselves.

In our book, we introduce you to the 40/20/40 System which takes professionals through a series of shifts that allow them to Get Out of both the center of their business AND Get Out from the crowd of their professional peers. We then introduce you to the Universe Model of Social Media Marketing. And in the final phase, we show you how to capture and package your knowledge and expertise by making The Shift from professional to “Infopreneur” so that it can be marketed online.

The 40/20/40 System allows professionals to sell knowledge independent of their hourly efforts. This is how you finally break free from the TimeTrap. This is how you really head for The Summit of your career.

Duration : 0:1:44


No TweetBacks yet. (Be the first to Tweet this post)

Technorati Tags: , , , , ,

Tagged with: • • • • •

Filed under: book marketing

Like this post? Subscribe to my RSS feed and get loads more!