I know, wouldn't we all like to know :P
First, you have to have contents for two books. the first one has to be informative enough to make you attractive as an author and the second one has to be continuum of the first one plus more in-depth contents. That's about the product.
Now, about selling it. You start selling electronic version of your book through affiliates. you offer them 100% commission. Basically, it means that they get all the money from the sale. The purpose is to get as many people as possible who will advertise your book on your behalf.
If the book is an attractive reading you will have your fans.
Now comes the second book. You see, this time you put a price to compensate you for the both.
Of course, the ultimate importance is to provide quality contents.
Wish you inspiration.

p.s. actually, there was a guy who did exactly this .. i can't recall his name .. but he positioned himself as an expert in what he was writing about and now his sales are really good

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