If you are an affiliate marketer that uses pay per click marketing (PPC marketing) to promote your affiliate offers then you know that keyword research is crucial to the success of your affiliate marketing campaign. You will lose a lot of money and a guaranteed disaster when doing affiliate marketing if you fail to build a good keyword list. Keyword research is probably one of the most difficult things to do when creating a new affiliate product to promote. Even if you don’t use PPC advertising to promote your affiliate products keyword research is very important. You’re probably wondering why keyword research is important if you don’t use PPC. Well to answer that question is SEO or search engine optimization. You will need a good list of keywords to make your pages content rich with a set keyword or keywords. For example, if you’re promoting a product that shows you how to run your car on water then your keywords are going to be based around running your car on water. When search engines rank websites they search for the most relevant websites that will offer the information that users are searching for. The search engines will rank you higher the more relevant your page is from rich keyword content. Now there are other factors that determine search engine rankings but good keyword research is where it all starts. There are several ways to build lists of keywords. Most affiliate marketers think of the keywords that are closely related to the product you’re going to promote. If you’re promoting a product on making money then you will probably think of keywords like; money making, make money online, money making opportunities and so on. The only problem with this is that you would most likely create a keyword list with a very broad base, which means that there would be a lot of competition for those keywords. If you’re just starting an affiliate campaign then you want as little competition as possible so you need more ideas for keywords. The next step that most people do is use Google’s free keyword research tool to compile a list of relevant keywords. Google’s keyword research tool is a nice tool to use under a lot of circumstances, the number one reason being it’s free. If you’re just starting out with affiliate marketing then you probably won’t have much of a budget to invest in your affiliate marketing campaigns or keyword research. If you have a bigger budget then there are other options you can use. These options range from buying keyword research software to hiring someone to create your keyword lists for you to purchasing a membership with a keyword website. These keyword memberships can cost as much as $200 per month. Now all of those methods are great but there has to be a better, cheaper and faster way of creating a good targeted keyword list. That’s the question that Brad Callen, the creator of the free keyword research software PPC Web Spy asked. Finding a better way to do keyword research was a problem that Brad wanted to solve. PPC Web Spy was created to uncover the keywords of affiliate campaigns that are already successful. How would you be able to use this information? You will save a huge amount of time while increasing your affiliate profits. With the information PPC Web Spy provides, you'll be able to take a failing Internet business and almost instantly turn it into a profitable business! The difference between a failing online business from a thriving one is that the thriving business knows exactly which keywords will send "buyers" to their website. While, the failing Internet business are blindly guessing which keywords to advertise with.

How Can PPC Web Spy Help You?

1)You’ll be able to quickly and easily uncover any Google Adwords advertiser’s keywords in only a few seconds! Then, simply take those keywords and advertise your own product or service and get ready for the money to come rolling in!

2) You’ll be able to see critical Adwords data relating to each keyword. Data such as:

• The actual Adwords ads your competitors have written for each keyword

• The Cost Per Click, or amount your competitors are paying for each keywords they’re bidding on

• Your competitor’s Adwords rank, so you’ll be able to determine how much money you should be spending to get your site to a similar rank, to expect similar results.

• The total daily amount your competition is spending via Google Adwords

• And much more!

3)Generate your own giant list of keywords

4)Generate a giant list of targeted keywords

5)You’ll even be able to see the exact landing page that each Adwords advertiser is sending visitors to, WITHOUT actually clicking on their Adwords ad and charging them money

PPC Web Spy is a free software that will shave hours off your research and increase your profits many folds. To see PPC Web Spy in action, Watch The Video Here. If you are ready to supercharge your keyword research then download your free copy of PPC Web Spy now.

Yes I'm Ready To Super Charge My Keyword Research

Technorati Tags: affiliate entrepreneur, affiliate internet marketing, affiliate marketing, affiliate marketing revenue, affiliate tools, clickbank affiliate, home business, internet marketing, internet marketing articles, internet marketing questions, internet marketing strategies

As an affiliate marketer, choosing the right affiliate marketing program could be a daunting task. There are numerous affiliate networks being advertised on the internet and in most cases, the profit you make is not worth the time, effort and money you put in marketing products and services from other affiliate networks. But with Click-bank, the situation is different.

Click-bank is the perfect choice for any affiliate marketer.

Boasting of more than 11,000 products and services in its database, Click-bank has something to offer for every taste and interest. With a wide range of products and services for every niche, you can now find a program which suits you best.

The site lists more than 11,000 products and services so you will surely find one that will fit your taste. The best thing about this network is that you can earn hefty affiliate commissions ranking from 5% to 75% of the sales value! That’s something you wont get from another network which pays a residual amount.

No other affiliate network offers free registration.

Registration to Click-bank is free.

Unlike other affiliate programs, Click-bank does not have a monthly service fee. If you wanted to become a member of the network, all you have to do is to enter all information requested and approve the confirmation email and you can start earning!

Click-bank has been in the internet marketing industry for years and has built a reputation for itself.

Click-bank is already a familiar name among internet marketers and online entrepreneurs. Its name has been associated with quality products, high profit and secure system. Its open and free market service incorporates democracy in its system - voting in terms of refund rate.

Click-bank offers a win-win situation

The site is secure so you can be sure that your personal information will be kept confidential. Also, because of Click-bank’s reputation in the internet marketing world, there’s a higher likelihood of someone purchasing the products that you are promoting.

For the buyers, affiliate marketers, and the product makers, Click-bank’s system of doing things fosters a win-win for all. As an established name in the business, it only attracts more buyers, which means more opportunities to successfully sell your affiliate product, hence more profit! Even if you can’t sell any product for a period of several months, you can be assured that you are still in the program. That’s more than you can ask from an affiliate network!

Technorati Tags: Pay Per Click

If you just started your own online business, you probably experienced what we all do. The excitement associated with the possibility of making big money on the internet, is quickly followed by the frustrations of trying to get your first profitable sale. Advertising your business or product is a lot more complicated than most imagine it to be.

Your excitement level can often overcome your ability to think in a business like manner. You want instant success and you want to start making money. These desires drive you to consider the fastest ways to advertise your business, and not necessarily the best ways.

Anytime we set up advertising campaigns without planning what we want to accomplish, we are working blindly. To illustrate this, let’s assume that John, a pet gate business owner, is a first timer in the online work from home world, and  is setting up his first Google advertising campaign.

He writes up an ad that identifies the benefits of his company and sets up about ten keywords that relate to pet gates. His excitement level is at an all time high. The first thing he learns is that the keywords he is using are highly competitive, and that his low bid is not getting any clicks. He decides to go for it and raises his per click bid to place him near the top of the advertisers.

With the higher bids, John begins to get a good flow of daily traffic to his website. After several days, John has received 200 visitors, but none of them have made a purchase. His advertising costs have reached $250.

I’m sure many of us have experienced this, I know that I have, so what just happened? 
a)    his expectations were unrealistic
b)    he had no advertising plan
c)    he had no clear advertising budget
d)    he had no form of measurement
e)    he had absolutely no idea why he wasn’t getting any sales

The first lesson of advertising is that you should never start any campaign unless your are very clear about your expectations. You need a benchmark to measure your success against. If you are going to spend money, you need to get value out of that investment. Although sales is always the ultimate goal, in the early days for any business, your advertising dollars should go towards testing the market, testing your advertising messages and keywords, and testing the resulting activity on your website.

How should John determine if in fact there is an online market for his pet gates? One of the simplest ways to do this is to do a search using your keywords, and check to see whether there are any paid advertisers in the results. The more paid advertisers there are, the more likely there is a viable market. The next thing John should do is to check whether the same advertisers appear at the top of the list every day over a few weeks. If they do, then this would indicate that these advertisers are making a profit with their ads.

Next we need to look at how the other companies are advertising for pet gates. In other words, what does their ad look like, what are the selling benefits, what is the call to action.

Equally important, John should visit the landing pages for these ads to see what the value propositions are for his competitors websites.

With all of this competitive information John should have a better idea how to start advertising, what ad testing he would like to try, and what he should be testing on his website in relation to engaging his customers.

John should then set up an advertising plan with a specified maximum budget and identify the outcomes that he would like to test (click through rate, landing page bounce rate, which keywords are performing best, and finally which combinations are resulting in sales).

Depending on the number of test situations you want to evaluate, you are going to need sufficient traffic in each to ensure that the results are not skewed, and can accurately predict future traffic. Most advertisers will suggest a test plan of about 1,000 clicks to cover all scenarios.

The old saying that you need to spend money to make money is so true when it comes to advertising. Make the money you are spending work for you, not work against you.

Please remember that you are not alone out there. There are hundreds of highly qualified online marketers that would be willing to help you through the first few months at a nominal fee. They can ensure that your advertising money is spent wisely.

Technorati Tags: home business advertising, internet advertising, online advertising

Running multiple PPC campaigns, and especially if you’re running them through your own business, requires a lot of your time and energy to set up and maintain. If you’re not yet at the stage where you’re outsoucing your PPC campaigns to other people , maybe you should consider getting some PPC software in order to automate the process of setting up and maintaining your PPC campaigns.

A recently launched PPC software program is KeywordESP.

Why you need a program like this!

This is a great new product that will save you huge amounts of time when setting up your PPC campaigns and landing pages to match as well as you will seee an increase your Quality Score, CTR and convertion rate.

Whis it does!

Keyword ESP is a software that you add to your PPC ads and your landing page, so that whatever keyword your potential customer types into the search engines that keyword will show in your PPC ad automatically. Not only that, when the potential customer clicks on your PPC ad, the very same keyword that the perosn typed in, will now automatically show on your landing page.

How it works!

• Quality Score: Your Google (or other search engine) Quality Score will increase, so that you will have to pay less per click
• CTR: Your CTR will increase massively. Think about it, whichever of your keywords the prospect types in that keyword will appear on your PPC ad
• Also, you PPC ad will be BOLD as it matches what the prospect typed in. This will get attention to your PPC ad.
• Conversion: See a higher convertion rate on your landing page. Whatever keyword was typed into the search engine will appear on your landing page. It’s like being inside the head of your potential customer (or at least that appears to be the case).
• Other: TIME! You’ll save so much time. You will now only have to set a single PPC ad up in order to get great Quality Score and CTR.

What you should do now!

If this product sounds like something that you can apply to your PPC campaign, you’ll be even happier to hear that this is really easy and fast to implement into your sales process.

There’s no computer skills needed, just good old copy and paste. It’s a set and forget type of product. You just need to add it once per PCC campaign.

I don’t have that many PPC campaings, but I must admit that I saw results within a few days and within no time I had saved in clicks what I paid for this product.

Here’s a PPC tip: When you just implement the software, leave you CPC where it is and then gradually reduce you CPC by 20% per day over the next few days till the software has kicked in, the search engine has caught on and your PPC ads has the ranking you want. It doesn’t get any easier.

Technorati Tags: dynamic keyword insertion, ppc optimizer, ppc software, ppc tips

PPC search engine marketing is an option you can resort to when you want to make your new web site known and easily noticeable by average search engines before you actually rely on getting indexed by bigger search engines. The promotion of services and products has to start immediately, therefore, businesses cannot afford to wait for search engines to perform indexation. Pay per click advertising means that you will place ads of your own site and products or services on other pages and if someone who searches for various things gets interested in what you have to offer and promote through that particular ad, your site will eventually be accessed by that searcher. The advantage of the pay per click system as part of the PPC search engine marketing is that you only have to pay when your site is actually accessed by the searcher and not for actually placing the ad on other various pages.

In comparison with search engine optimization, PPC search engine marketing has turned out to be more popular because it works and achieves its goals faster. It usually takes several months to get high in the ranking of results made by big search engines and by that time you may find yourself out of patience. And usually, we all want great immediate results. Selecting keywords and appropriate imagery can, on the other hand, have a pretty good impact on your sales. This is what you need to do to make PPC search engine marketing work at full capacity. Besides, you need to choose a rate you are willing to pay for that keyword or imagery and of course results improve as you bid higher for them.

In PPC search engine marketing it is also important to know what pay per click search engine to choose. There are many service providers and search engines that rely on the pay per click system for most of their platforms. The best provider is Yahoo! Search marketing which offers results for Yahoo!, Ebay, Alta Vista and many more. FindWhat and its partners Webcrawler, Excite and Metacrawler can also be an interesting choice for an advertiser who watches the budget closely. The PPC search engine marketing strategies should therefore be created according to the search engines you plan to work with.

Technorati Tags: ppc, Search Engine Marketing

Ad spying tools are incredibly useful tools for anyone who advertises on the search engines.  You can use them to see what your competition is doing, and take advantage of their pay per click research to help your own campaign.  This allows you to save time and effort which can be applied to other things.  Why spend time doing all the work yourself, when the hard work has already been done for you?

There are several pay per click spying tools out there.  Some are web based, while others are software programs that you download and run from your own system.  All of them work using the same basic premise.  Ads that appear near the top of Google for example, over a number of days in a row are more than likely to be successful for that advertiser.  Who would be spending money for these top spots if they were losing money?  

By using an ad spying tool, you can automatically keep track of what ads are being shown for specific keywords on a daily basis.  After the tool has collected data for a long enough period of time (10-14 days), you should be able to quickly figure out which competitors are the most successful and for which keywords.  Once you have that info, you can examine the ad copy they are using as well as their landing page.  As you can see, this knowledge can be very helpful for your own PPC campaign.

Lets take a look at some different Ad Spy Tools that I have used myself and see what they have to offer.

iSpionage - This is the most expensive tool of the group and will cost you about $75 a month to use.  It does offer several advantages however.  First of all, it is web based, so you can use it regardless if you are on a PC or Mac.  It will run its scans automatically, unlike desktop software which require you to have it open before it will do its scan.  In addition, it supports Yahoo Search Marketing and MSN Adcenter along with Google Adwords.  

PPCKahuna Software - This tool is part of the PPC Kahuna pay per click training membership.  It is for Windows only and works on Google Adwords.  It is relatively easy to use and there are several videos on the site that show you different strategies for using the software.  What I like most about PPC Kahuna are its great filtering capabilities that help you easily find what you need.  It is also updated very often, so expect it to be more powerful in future releases.

Affiliate Espionage - This is a cool little tool that has a whole host of competitive intelligence features.  It only costs $9.97 which is very affordable for what it can do. Since it is a Firefox extension, it works on all major platforms.  Affiliate Espionage tracks the ads that it sees as you make searches.  You can also input in your own keywords and have it scan during a certain time period. The extension supports the 3 major pay per click platforms (Google, Yahoo and MSN Adcenter) and it works by annotating the ads in your search results with useful data.  The disadvantage of this tool, is that all the information is not in a central place, which makes it harder to find what you want than the first two tools.

Traffic Travis - This is a handy tool that any affiliate marketer should be using.  It is a desktop software that you download to your own computer to use.  What makes it great, is that it is completely free!  The Ad spy tool part of Traffic Travis is located in the PPC Analysis module. I would recommend that you try it first as new pay per click marketer.  It only works with Google however, and it is not quite as easy to use as iSpionage or PPC Kahuna if you are tracking several campaigns at once.  

I’ve used all four of the tools above, and they all have their own strengths and weaknesses.  Ad spying tools are not a silver bullet for success, but you should definitely be use one.  If you are looking for something affordable, I would recommend trying either Traffic Travis or Affiliate Espionage.  Once you start having success with your PPC Campaigns, then you can take a look at the more expensive tools and take advantage of their increased power.

Technorati Tags: ad spy tool, affiliate espionage, ispionage, ppc kahuna, ppc kahuna software, ppc spy tool, traffic travis

Would you like to learn how to make more money with PPC? Get more sales, more affiliate commissions or simply more leads.   To bring you the most profits and find which ones are eating away at your advertising budget, you should be PPC conversion tracking.

It is important to know which keywords will bring in the most profit and eliminate those that are losing you advertising money.  The best way to go for marketers is pay per click, especially since most marketers are small business owners or webmasters.

As owner of a small business or a webmaster eager to expand your business, the best way to get the maximum bang from your budget is using PPC to get more customers from search engines by starting your campaigns slowly and tracking progress.  Begin by running your campaigns and then use only the profitable keywords for further growth.

Even in affiliate marketing, there is nothing more important that tracking your campaigns.   In this industry what separates the profitable from the unprofitable, is those who can track effectively.  Grow your campaigns and push out competitors by knowing your numbers and fiqures.

Most advertisers simply can’t afford to use a shotgun approach in their advertising.   Since many people are on limited budgets, breaking down their advertising and tracking different parts to figure out how to make PPC advertising to be fruitful becomes important.

What are the things you should track?  Tracking everything is a waste of time and could be confusing.

Therefore you must begin with the ad groups.  In your Google, Yahoo or MSN account, you can then assign your keywords to each group.  Ad groups combine key words with similarities in meaning or theme. Big red wagons, brand red wagons, type red wagons belong in one ad group.  The best way to organize your ad groups is by having them all be related.  Using all the same keywords, run your ad, and make sure you assign tracking.

You would find that certain keywords will be make you money and some will cost you money.  Remove the unwanted syllables and introduce keywords likely to be useful for a recent company for scripting a fresh ad. (or cut them out completely from your campaign).  You can take these profitable keywords to come up with better advertisements, set aside more money for ads, bid more, and grow in more areas of the world.

Obviously, it is very important for advertisers to use methods that will help them make a profit with their PCC advertising.  You must employ PPC conversion tracking on your campaigns.

Technorati Tags: adwords, adwords conversion tracking, adwords tracking, google, google adwords, google adwords tracking, ppc, ppc conversion tracking, ppc tracking

A smart PPC software such as PPC Kahuna will offer various advantages to its user and the company management. To begin with, the user no longer needs to log on to separate search or pay engines because the new program allows him or her to use its interface in order to control all the accounts the agent has on various engines. The PPC software also takes care of keyword selection so does away with the need for expensive keyword tools.

Another plus worth mentioning results from the fact that a quality PPC software adjusts to the large number of variables online, thus enabling the advertising campaign to be carried out in the best of parameters and in relation with multiple accounts. In addition, the software should provide a multi-engine editor that communicates and keeps you up to date with all the PPC providers. And more than one PPC provider normally means that you need more time to create reports for your clients and come up with data taken from all the pay engines onto which you run the campaign. If your PPC software has an inbuilt report builder this task will no longer bring along concerns and headaches and it may also shape the report into a nice looking PDF file ready in no time for your client.

As far as the management of an Internet advertising agency is concerned, a smart PPC software means more money in shorter time periods. On the one hand, a smarter program of this type will mean that you need less personnel hired, hence fewer salaries. In addition to the number of employees, the experience or expertise they have, no longer needs to be highly competitive with that of those people working for the competition. From this point of view, a PPC software will do the work of several staff members with superior efficiency levels. Full control over all accounts is promised by these types of PPC software versions in relation with close work optimization and monitoring. Moreover, if you want to feel in charge of your entire business, a well designed PPC software will also offer you the possibility to check what progress and income you are making with your campaigns as compared to the money you spend; so, it may help you keep a balance of what comes in and what goes out.

Technorati Tags: ppc software

Over the past few years, many different biding strategies circled the web. Most of them were based on experience, without any real reason why should they work for your business. The problem is that experience in online business is always limited. For some industries, ad positions between 4 and 6 give the best results, for other, first position works much better. Even in the same industry, different products can have different price, conversion rate or different business model.

Changing and testing different bids to achieve larger profit is always an option. But it takes too long and it can be really expensive. Automated bid managers can help, but time and money still remain large issues.

For this reason it would be ideal to choose bids that will work best for you without spending much time and money. So the question is: how to maximize your profit without spending months of adjusting the bids? This technique will show you just how you can do that.

All you need to use are AdWords Traffic Estimator and conversion tracking.

The measure we want to optimize is of course our profit. All other measures like ad position, CTR, conversion rate, CPC or even ROI are less important. First you install conversion tracking on your site, collect the data and calculate your average conversion value (divide profit by number of conversions). Then go to the AdWords Traffic Estimator and for each AdGroup:

1. Enter AdGroup keywords. 
2. Adjust targeting settings. 
3. Select bid range for the estimates. It should be the range where you think your optimal bid probably is. It is not a problem if your real optimal bid is outside this range (step 6 deals with that problem). 
4. Make iterative estimates for the bids in selected bid range. E.g. if you selected bid range between 1 and 2 USD, make iterative estimates for AdGroup bids of 1, 1.2, 1.4, 1.6, 1.8 and 2 USD. More estimates you make, more accurate your results will be. 
5. For each estimate, calculate estimated profit. Estimated profit = Estimated clicks per day *(Conversion value * Conversion rate - Estimated Average CPC). 
6. If the highest estimated profit is on one of the bid range borders, move your bid range and go to step 4. 
7. If you are satisfied with the distance between estimated bids (if you think the results are precise enough) go to step 8, if not: select the bids with the highest estimated profit as the new bid range and go to step 4. 
8. Bid that gives the highest estimated profit should become the new AdGroup bid.

And that’s it. Of course, you can use the same strategy to optimize bids on the keyword level.

Downside of this approach is that you can use it for search network only. You cannot make estimates for the content network in the AdWords Traffic Estimator. To fix this issue and to automate the whole process, you can use this AdWords Tool.

AdWords Intelligence as one of its many features includes Bid Estimator Tool. Bid Estimator Tool uses AdWords API to download statistical data for your AdGroups and traffic estimates for the whole range of bids. It uses neural network algorithms to make those estimates as accurate as possible. AdWords Intelligence works for search and content network.

Technorati Tags: adwords, adwords bids, adwords software, adwords tool, optimize adwords

When you have a website that you are working on or starting you usually are putting in a lot of effort as the site’s administrator. When you are trying to get your page to look a certain way or have a particular style you will find yourself using up a lot of time. You need the right tools when you are working with Wordpress sites such as the WF Review Plugin that would make a newbie seem like a semi-pro.

If you ready to get things rolling than you need to get your hands on the WF Review Plugin for Wordpress. What makes this plugin so great to use when setting up a new or old website?

The features that are included in the WF Review Plugin can easily build up your Wordpress site especially when it comes down to ratings that are on your pages and/or posts that you have.

These types of plugins make it possible for you to maintain unique rating fields for all the categories you may have. The review plugin will populate your site quickly through its task that will automatically spawn different reviews.

Maybe you have a time crunch that you are trying to meet. When using the WF Review Plugin you can import CSV files in just a matter of minutes. Then, another great quality that you can receive from this plugin is that you can actually replace keywords with any of your affiliate links if you choose.

All of these features contribute to the ability to turn a regular blog site into a directory or a review site. When you decide to use this tool you have limitless possibilities of options that you can choose such as checking out your ratings on the quality of your writing.

This review plugin is meant to help you make a load of money through the effectiveness of this tool’s ability to import posts and deploy them at a very fast pace. To have a highly successful website page all you need to help you reach this goal is the WF Review Plugin.

Site Building 101 goal is to develop your skills in designing the web pages that you have or will eventually create.  It doesn’t matter if you are a newbie, it’s completely realistic to be on the same level as a pro or pretty close to it. You should have a very enjoyable journey to your progressively victorious website or websites when you decide to use the WF Review Plugins.

Technorati Tags: Review Plugin, wordpress Review Plugin