Derek Blasberg in CLASSY: The Book Tour

In April of 2010, I released “Classy: Exceptional Advice for the Extremely Modern Lady.” The book is a collection of humorous essays about etiquette and social interactions, and soon after it was published it was certified a New York Times best seller.

To help promote the book, after Chloe Sevigny, Lauren Santo Domingo and Dasha Zhukova hosted a launch party in New York, I went on a 10-city, three-week book tour around the country, hocking CLASSY all over town and asking (begging?) my friends to host signings and book parties along the way. Thus, in chronological order, here you see me stumble upon Tinsley Mortimer in Boston, Nate Berkus in Chicago, Chloe Sevigny and Karlie Kloss in St. Louis, Barbara Bush in Dallas, Byrdie Bell in Greenwich, Maggie Rizer in San Francisco and, finally, Nicole Richie and Kate Bosworth at the Missoni store in LA with Margherita Missoni. Also, along the way, I had two birthday parties, hosted a black-tie fundraiser for the Contemporary Art Museum in St. Louis (my hometown! Yay!), and showed face for a few photo shoots and a few morning shows.

Needless to say, the entire tour was invigorating and exciting and completely exhausting. At nearly every stop, my friends and (occasionally) my family would document these moments on a FlipCam, which the wonderful Lyle Maltz cut into the video we see here. I adore this video because it is crammed with so many friends, so many memories, and so many great moments that celebrate a book I had so much fun putting together.

Special thanks to the fine friends I mention above, all of whom met me on the road out of their own free will. In addition, I want to thank Lyle Maltz, the generous folks at Gilt Groupe, Style.com’s Dirk Standen, Penguin’s Ben Schrank and Casey McIntyre, and the wonderful Laura Schechter (who goes by Lauren Oliver in literary circles).

And oh yeah, my parents, Bill and Carol Blasberg. My Dad didn’t particularly like me calling him “thrifty” in my book, so allow me to say, for the record, Bill Blasberg is a free-spending, Harley-owning, Hummer-driving, extravagant and fabulous father. Love you, Dad!

Duration : 0:7:11

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Authors are great at writing books but when it comes to promoting, marketing and getting publicity, most of them are NOT so great at it. That’s where this 4 part series comes in. Here I unravel 4 massive mistakes self-published authors make and how to avoid those mistakes and share tips on how to promote your book the Rich Author’s Way.

Duration : 0:5:8

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From Alfred, I’ve been doing this for seven years, here’s everything you need to know to get started publishing and making money in less than 11 minutes for free, this is can be a no money down business but you do need time. Includes advice on publishers, copyrights, print promotions, websites, webstore, social networking, and blogging… This format is not set in stone and there are many providers of services, but this I know works…

Duration : 0:11:2

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Street Fighter Novel book promo trailer

Street Fighter Novel promotion video for non-affiliated Capcom project.

The novel will be released online 01 February 2012 exclusively on www.dreamneverends.com

Author: Talyn Rahman-Figueroa
Main illustration: Jung Shan
Soundtrack: Sa Bir - Dir en Grey
IP: Capcom

Duration : 0:1:11

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Michael Stelzner of Social Media Examiner and his new book Launch talks about building your mailing list, capturing your audience and converting fans into evangelists!

Duration : 0:16:39

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You Do PR

You Do PR Do-It-Yourself Self-promotion and Book publicity website for authors.

http://www.youdopr.com

Duration : 0:1:13

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Books We Are Thankful For - Publicity

Thanksgiving week is officially here and we’re celebrating by revealing the books we are most thankful for at Regnery! In this clip two of our publicists share their favorite Regnery titles. Let us know which books you are most thankful for by commenting below.

Duration : 0:1:4

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How to Get Views on YouTube

Please read description. How do you get views on YouTube? How can you promote, market or advertise yourself, your product or cause using online video? This video provides some inside tips to getting and sustaining an audience. By Kevin “Nalts” Nalty, the only career marketer who doubles as one of YouTube’s most-viewed creators. Not the best YouTube creator or the best marketer, but a unique take based on having “one foot in both camps.” To read more:
http://www.beyondviral.com is the book
http://www.willvideoforfood is the blog

***Note**** I don’t like making money from fellow creators, so please search Google for FREE eBOOK “How to Get Popular on YouTube Without Any Talent.” This book is primarily for people looking to promote brands or causes, and you can find a lot of the basics there. If you wan more the “Beyond Viral” book is available on Amazon, Barnes & Noble, Borders and Booksamillion (http://www.beyondviral.com links to the specific locations on these websites). If they don’t stock it in your local store, please ask them to order it. :) The full title is “BEYOND VIRAL: How to Attract Customers, Promote Your Brand, and Make Money With Online Video.” It was published last month by Wiley & Sons, and is part of David Meerman Scott’s “The New Rules of Social Media Series.”

Also- my friend Steve Garfield wrote a book about getting views, and he has a background in podcasting and video production as well as marketing:
http://offonatangent.blogspot.com/2010/01/where-to-buy-get-seen.html

Here are a few chapters from Beyond Viral…

Chapter 6: Inside YouTube™
The author is also a “YouTube Partner,” who generates revenue from the advertisements on his videos. He has spoken at Google and YouTube, educates global organizations about YouTube and online video, and has helped organize industry some of the largest YouTube gatherings. His “inside knowledge” of the world’s second-largest search engine provides readers with:
* Why YouTube is an indispensible part of a marketing strategy even if the company or brand has video content on its own corporate or brand websites.
* Tips and tricks for helping market more effectively and avoid being lost in the overwhelming clutter.

Chapter 12: Video and Search Engine Optimization
Mark Robertson, author, consultant and founder of ReelSEO, is the leading authority on video marketing and search-engine optimization. Robertson co-authored this chapter on how to use video to improve rankings on search engines. Both Robertson and Nalty have been able to optimize their content and their client’s content in ways that would be nearly impossible with text. Readers will learn how:
* Search engines will dramatically impact your success with online video, and this will become a highly competitive area in coming years. * The search engine is a broker between you and your customer for a variety of reasons.

Chapter 17: Insider Information: Behind the Curtain
This chapter provides a rare glimpse into some of the most-successful online-video creators, and reveals what has made them so attractive to viewers and advertisers.
* You will learn from such stars as “Rhett and Link,” (whose branded entertainment has a cult-like following) and “Venetian Princess” (the most subscribed female musician and parody creator).
* Two other online-video authors share their insider tips as video creators and subject-matter experts. (Garfield, vlogger and author of “Get Seen” and Alan Lastufka, author of “YouTube: An Insider’s Guide to Climbing the Charts”)
* You will learn what’s behind the outstanding success of chart-climbing video creators as Charles Trippy (CharlesTrippy), Hank Green (Vlogbrothers), Shay Butler (ShayCarl) Greg Benson (Mediocrefilms) and Dane Boedingheimer (Gagfilms and Creator of the remarkably popular “Annoying Orange” series).
* Readers will learn how these webstars have turned hobbies into full-time professions that have given brands unsurpassed access to consumers online… and how that can help marketers and entertainers alike.

Hopefully this video, the free eBook and Beyond Viral can save you countless hours of learning through “trial and error” that took the author 1,000 videos and 5 years. Most importantly, you will gain a distinct advantage against other creators, marketers, entrepreneurs and anyone promoting themselves, a product or service, or an important cause. Good luck!

Duration : 0:6:14

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Malcolm Baldrige National Quality Award

Concordia Publishing House is proud to announce that President Barack Obama and U.S. Commerce Secretary John Bryson have named CPH as a 2011 recipient of the Malcolm Baldrige National Quality Award.

Watch Bruce Kintz, President and CEO of Concordia Publishing House, announce the news to the entire CPH team.

Duration : 0:1:11

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The Riddle of the Dream Master Book Promo

A promo video for my new book, “The Riddle of the Dream Master” which comes out February 10, 2012. For more information check out:

http://www.facebook.com/pages/The-Riddle-of-the-Dream-Master/102170069884981

Copyright 2011 by the Prince’s Residence & C.M. Prince

Duration : 0:2:59

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