Case Studies: Smartphone and Tablet Publishing | MIPCOM 2010
Best practices for creating and distributing successful apps on smartphones and tablets.
Case Study 1: Production Perspective
How do you optimise development for different smart phone platforms: iPhone, Android, RIM, Symbian etc. How much does it cost to create a rich media app? What are the ways to optimise development costs? Practical cross platform app production tips and pitfalls to avoid.
Case Study 2: New Licensing Deals
You are a content producer. How do you make partnership and distribution deals with publishers and App stores? What do these deals look like? How is the pie divided?
Case Study 3: App Store Perspective
Now everyone is an App publisher and everyone has to distribute through the App Stores. However, there is still fragmentation as there is a different App Store for each development platform. Learn how App Stores work, and how they differ from internet and other traditional distribution channels? How can publishers optimise their presence in App Stores?
Chair and Host:
Ferhan Cook, Publisher MobiAdNews/President, Any Screen Productions Ltd.
Speaker:
Jen Topping, New Media Commissioning Manager, Channel 4
Speaker:
Shaun Barriball, Managing Director, Mobile IQ
Speaker:
Dan Witters, Managing Director, KIWA Media UK
Speaker:
Cédric Thomas, OVI Store Manager, Nokia France
Duration : 1:12:13
denniscass.com 
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