In an uncertain economy, consumers interact with brands they trust.
Today, they are simply less risk tolerant and seek reassurance in their purchasing decisions.
To find out what type of agents consumers chose most often, The Real Estate Book commissioned an independent study of top agents.

Duration : 0:7:13

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Technorati Tags: advertising, Agents, consumers, economy, marketing, real estate, Real Estate Advertising, Real Estate Agents, real estate marketing, Real Estate Sales, RealEstateBook.com, sales, The Real Estate Book, TREB

In order to understand the effects of branding on the mind, branding expert and author Martin Lindstorm conducted the world’s largest neuromarketing study. In this video he shares his discoveries about why we seem to be immune to cigarette health warnings, why we squeeze a lime into a bottle of Corona, and how to smash your brand into a thousand pieces and have it still be recognizable.

Duration : 0:6:36

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Technorati Tags: advertising, brand, branding, Business Book Brief, buying, Cigarette, consumers, marketing, selling