Hanny Hindi, an SEO/SEM expert from Clickable, spoke to the DPG about the fundamentals of search engine optimization. In addition to covering SEO basics like keywords, page rank, and relevance, Hindi also spoke about how traditional book publicity can be translated to “demand creation” online, which allows publishers to tap into communities that might be interested in their books.

Duration : 0:7:43

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Technorati Tags: DailyLit, digital publishing, Digital Publishing Group, search engine optimization, seo

Part 1 of 3. Renowned marketing expert Seth Godin spoke to the Digital Publishing Group, sponsored by DailyLit, on September 28 about the future of the publishing industry. He described some of the challenges facing book publishers and outlined his vision of what a successful future might look like.

Seth Godin is the author of 10 books that have been bestsellers around the world and have been translated into more than 30 languages. Permission Marketing was a New York Times bestseller, Unleashing the Ideavirus is the most popular ebook every published, and Purple Cow is the bestselling marketing book of the decade.

Due to a faulty camera battery, unfortunately we were only able to capture Seth’s main presentation. The Q&A session was not recorded.

Duration : 0:9:28

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Technorati Tags: digital publishing, Digital Publishing Group, marketing, publishing, Seth Godin

Hanny Hindi, an SEO/SEM expert from Clickable, spoke to the DPG about the fundamentals of search engine optimization. In addition to covering SEO basics like keywords, page rank, and relevance, Hindi also spoke about how traditional book publicity can be translated to “demand creation” online, which allows publishers to tap into communities that might be interested in their books.

Duration : 0:8:41

Read the rest of this entry

Technorati Tags: DailyLit, digital publishing, Digital Publishing Group, search engine optimization, seo

Hanny Hindi, an SEO/SEM expert from Clickable, spoke to the DPG about the fundamentals of search engine optimization. In addition to covering SEO basics like keywords, page rank, and relevance, Hindi also spoke about how traditional book publicity can be translated to “demand creation” online, which allows publishers to tap into communities that might be interested in their books.

Duration : 0:8:36

Read the rest of this entry

Technorati Tags: DailyLit, digital publishing, Digital Publishing Group, search engine optimization, seo