The above video is a clip on six elements of digital marketing as featured in a two-part presentation, Digital Marketing Success for Small Businesses, with Fauzia Burke, President of FSB Associates (http://fsbassociates.com/).

Visit slideshare.net (http://www.slideshare.net/FauziaBurke) to download the complete presentation as well as information on book publicity.

Duration : 0:5:3

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Technorati Tags: authors, blog, books, business, email, Facebook, Fauzia Burke, fsb associates, marketing, newsletter, online, pr, publicity, seo, social media, twitter, Website

Mark LeBlanc spoke at the Nov 13-14, 2010 Marketing with a Book Summit in San Diego. In this clip he explains the importance of finding your market.

Duration : 0:2:14

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Technorati Tags: book, book marketing, dental, email, Engine, freelance, inspirational, Mark LeBlanc, market, marketing, medicine, niche, online, philosophy, public speaking, Trading, Website

A crucial building block in setting up a website is the registration of a domain name.  Whether you are a doctor, lawyer, plumber, aluminum siding salesman, or if you want to start up a website to feature your family dog Spot, the entire enterprise begins with the selection of a domain name.

The next logical question you might ask- “What constitutes a good domain name choice?”.  The answer to this depends on what type of site you are planning.  What I mean by that is if your site is just going to be devoted to family photos and events, domain name choice isn’t as important as it might be otherwise.  What’s the difference?  Most likely in that case you’re not looking for lots of traffic, you’re really only targeting friends and family, to let them know about the latest goings on.  You could pick something really obscure, something unique to you and your family, from the sublime to the ridiculous, and it won’t matter because you are not necessarily looking for great amounts of traffic to your site.   

So really what is most important in coosing your unique domain is the TYPE of site you want to publish.  If it is only for friends to see, it hasn’t got as much relevance as a business related or e-commerce website.  However…

What if the website is for business?  What if you want it to attract attention?

The simple answer is, it pays to have a domain name that draws attention to your company name and website.  Depending on the type of business, an electrical contractor for example, would people look for your electrical contracting business online if your website had an obscure name like “bills-business.com?  The best strategy is to find a domain name that directly relates to your business, whether it is the business name itself or related to the category of business.  For example, an antiques website should have a domain name like antiques.com or bobsantiques.com, something that immediately associates the domain name with the theme of the site.  It’s all about branding, and making a lasting impression on the target audience or customers.

The WhoIs database contains all domain names registered, and when you are searching it will show whether or not your desired name is already registered.  To aid you in your domain name search, I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose.  When searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it.  If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.

Technorati Tags: blog, choosing, domain, email, go, help, hosting, how, internet, money, my, name, publish, register, site, start, start my website, start up a website, started, today, up, web

The Best Website You Never Built More Great Webmaster Stuff Here: http://WebmasterBusinessPlan.com There are many ways to publish information on the internet. However, I don’t think that you can find one easier that I have ever seen. Do you need an account, no! All you need is to send an email and its online, that easy. To Success, Nick Simpson

Duration : 0:5:9

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Technorati Tags: email, publishing, site, web

Many, if not most, businesses are amazingly casual about email retention, email storage, and email management in general. At the same time, the percentage of business actually conducted by email continues to soar. Many businesses think they have an email archiving system, while what they actually is an email storage system.

A business may carefully back up its system daily, accomplishing email storage, but is that backup correct or useful? Consider habits employees may have, such as deleting emails they don’t think they need or keeping hundreds of emails either in their in-box or their own system of folders, not only posing an email management problem, but also making it very difficult to retrieve important emails later. 

Employees are likely to need hours, if not days, to find an old email, and if they’ve left it can take weeks for someone else to do so. Much of the time spent chasing down emails is under the radar – many employees out there aren’t going to bring that to a supervisor’s attention if they can help it.

To avoid overwhelming their emails, many businesses have formal or informal policies that direct employees to delete emails after some period of time so email storage doesn’t overwhelm the system, but that means all emails go. Because backup systems are incremental, data is somewhat readily available for up to a few months, but after that employees are faced with the additional problem of which backup contains the right information.

One of the primary assets of email archiving is that extremely important emails - and their attachments - are always saved. Any message needed will be available in a good email archiving system, and will be date stamped so there is no question whether anyone might have altered the message. A good email archiving system saves all messages, in and out, both internal and external, and can handle several years worth of email storage, as needed, while still providing fast searches through the email archiving system. 

While finding a given email may be very difficult indeed, finding an attachment is hundreds of times more challenging, even in a system with good email storage in a backup system. Most systems are incremental, backed up for a period of time Finding the right backup and opening dozens, or hundreds, of email messages to see if a particular document is attached is more than daunting. 

Email archiving solves problems, including email storage taking up huge amounts of room on a system and email retention that won’t be affected by employees who store messages (and attachments) into a folder system they concoct on their own, or delete emails quickly. An very useful email archiving program also provides email compliance, ensuring that messages and attachments are tamper-proof.

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Technorati Tags: email, email marketing, graphic design, logo design