Writer’s Digest continues its tradition of providing education and opportunities for aspiring authors with Abbott Press, an indie book publisher. Abbott Press will help authors every step of the way, from exploring how to publish a book, to putting finishing touches on the book marketing and publicity plan. Phil Sexton, publisher and community leader of Writer’s Digest, explains how Writer’s Digest plans to help writers become authors by combining self-publishing with education.

Duration : 0:1:33

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http://yourbookisyourhook.com — Rick Frishman, the founder of Planned Television Arts, the Publisher of Morgan James Publishing and the creator of Author 101 University, will appear as a guest on the Your Book Is Your Hook! Show on WomensRadio.com. Mr. Frishman will talk about the essentials authors must have before engaging and submitting their projects to publishers, literary agents and publicists. He’ll also discuss why he co-authored his new book, his 12th entitled Show Me About Book Publishing, and how he’s using it as his hook to help others write and publish theirs.
NEW YORK, NY (February 15th — February 21st, 2011): Rick Frishman, a publishing industry veteran for more than 33 years as a publicist and the founder of Planned Television Arts, as the Publisher at Morgan James Publishing, and as the creator and host of Author 101 University for the last decade, will talk with radio personality and host Jennifer S. Wilkov about the essentials authors must have before engaging and submitting their projects to publishers, literary agents and publicists.

Mr. Frishman will discuss in detail what publicists, editors, agents and publishers like him want to see online to support the book project an author is proposing. He’ll also talk about why every writer should create a book proposal and some big mistakes writers make when approaching the industry with their books.

Rick Frishman is also the co-author of 12 books including 4 national bestsellers and he will discuss his new book scheduled to come out this Spring entitled “Show Me About Book Publishing” with radio personality and host Jennifer S. Wilkov. Mr. Frishman will talk about why he has chosen to have co-authors for all of his books, what to look for in a co-author and how to create a great platform as a team.

Mr. Frishman will also talk about why he created Author 101 University more than a decade ago to help authors and writers learn how to be successful with publishing books. He’ll also share advice for writers who are writing their first books and why co-authoring might be a good option for them.

Host Jennifer S. Wilkov will discuss the benefits of staying with your career in the ever-changing publishing industry during her Education Corner segment on the show.

Click Here to Listen Now: http://bit.ly/eYrMFR

If you have questions about any of these interviews or the education corner topic included in the show, please put them here in this discussion thread and I’d be happy to answer them.

Duration : 0:3:27

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Enjoy your Publishing Lifestyle with “Book Publishing & Target Marketing”, an educational publishing and marketing book for all ages and professions that is designed for beginning authors and small publishers in layman’s terms with illustrations that explains the differences between self-publishing, vanity publishing, old and new traditional publishing, and teaches the basic fundamentals like formatting, title page, copyrights page, copyrights control, ISBN, LCCN., along with hands-on directions to almost any word processor; old and new, on how to format your own books on Microsoft Word, Word Perfect, OpenOffice, Windows 95/98/Me, including free downloads from internet sites to create a professional looking book with a book cover graphic design system.

Duration : 0:3:2

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http://yourbookisyourhook.com — Joel Comm, the New York Times bestselling author of “The AdSense Code” and “Twitter Power” and a new media innovator, will talk with radio personality and host Jennifer S. Wilkov in a two-part interview.

First, Joel will candidly discuss his social media, new media and book writing careers along with good advice for authors who want to use new media technologies in conjunction with their books.

Joel will also talk about how he originally got interested in social media and he’ll share his perspective of how new media could impact the publishing industry.

In part two, Joel Comm returns to talk with radio personality and host Jennifer S. Wilkov about his new book, “KaChing: How to Run An Online Business That Pays and Pays.” Joel will begin by discussing how he got published with his first book, “The AdSense Code,” and how that has led to three New York Times bestselling books including “The AdSense Code”, “Click Here to Order” and “Twitter Power.”

Joel will then talk about why he wrote “KaChing” and why he asked Mark Victor Hansen to write the foreword for it. He’ll also reveal his organizational strategy to balance book writing with his busy schedule and what he’s learned from his own mistakes. Listeners will also get a peek at a couple of his own marketing ideas for the new book.

Duration : 0:2:11

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http://yourbookisyourhook.com — Sandy Whelchel, the Executive Director of the National Writers Association, will talk with radio personality and host Jennifer S. Wilkov about this 73 year old writer’s service organization. She will discuss some universal problems that keep writers from getting published and provide insights about why some never get published. She will also talk about contests for writers that are offered by the organization.
Author Bertha M. Davis joins radio personality and host Jennifer S. Wilkov to share her amazing journey of becoming a published author with her memoir, “Growing Up In Mississippi.”
Ms Davis will discuss how she got rejected nearly 100 times by publishers, agents and editors and what was going through her mind as she couldn’t get published. After going with Infinity, a print-on-demand publisher, she became a bestseller for the publishing house, won a Best Book Award from BlackRefer.com and got invited for an interview on C-SPAN’s Book TV.
Ms. Davis will talk about how her book and publishing story have made an impact on her community locally, especially for school children, as well as nationwide. She also shares how important it is to our society that she wrote her book and shared her personal story which took place during the Civil Rights Movement.

Duration : 0:2:29

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http://www.yourbookisyourhook.com/marketitnow - Writing the book was the easy part. To get it published and make it profitable, you have to treat it like a business.

I’m Jennifer S. Wilkov, the popular radio show host of the #1 show on WomensRadio called “Your Book Is Your Hook!”

Today I want to share with you the 4 facts you need to know when you work with your project as well as a literary agent, publisher and publicist.

1) Before you ever publish your book, you’re going to need a HOOK.

2) Before an agent or publisher will look at your book, you’re going to need a PLATFORM.

3) Before you can become a BESTSELLER, you have to master the art of marketing your book and take 100% responsibility for marketing it.

4) Before you go out into the market with your project, you’re going to need a solid strategic PLAN.

If you have real questions about marketing your book project and what to do next…

If you don’t know what a “platform” is or how to effectively build one for your book…

This is your opportunity to work with a professional who has done it all.

I’m currently on an international tour for my 5th book. We work with companies whose names you know doing workshops and live events in places like Saks Fifth Avenue, Porsche, Barnes & Noble and Beaches Resorts by Sandals in Turks & Caicos in the BFF Girls Getaway Program.

I’m taking time out right now to offer you a special training to help you hands-on with building the marketing plan for your book where you’ll:

• Write the hooks for your book
• Determine the right audiences for it
• Market it online using social media and the Internet
• Promote it offline & what to do in person

The truth is everybody wants to have a marketing plan that works.

In reality — getting it done, getting it into the marketplace, attracting attention and growing interest in your book and business can take years.

This is NOT a PitchFest.

This is a real opportunity to build your plan with a professional who does it herself.

I only take time out to teach this hands-on training once a year and it’s limited to just 24 authors. I’m even going to review your hooks myself and give you direct input and feedback. I’m also going to speak with you directly 1:1 during the training to consult with you about your own project and plan.

This training starts on Monday night, July 26th.

Early registration discounts will end on July 1st.
When you register with a partner, you’ll get an even better deal.

All trainings are delivered via teleconference so you can participate from the comfort of your home or office. There’s no travel required for this training.

Simplify it all for yourself.

Get serious about streamlining your own marketing platform with this POWERHOUSE TRAINING.

See you in the first training session on July 26th.

Register Now at http://bit.ly/bAWRTb

Duration : 0:5:58

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http://yourbookisyourhook.com — Beth Kallman Werner will talk with radio personality and host Jennifer S. Wilkov about what a book review is, why it is a great resource to have in an author’s marketing kit and when to submit for one. She’ll also reveal how self-published authors can get a review as well as how they and traditionally published authors can use a review to revive a title’s sales and interest. Ms. Werner will also discuss how to turn a potentially negative review into a positive asset for a book and its author.

Bestselling author Dr. Bonnie Eaker Weil, who is internationally acclaimed, named by “Psychology Today” as one of America’s best therapists, and by “New York Magazine” as one of New York City’s best therapists, joins radio personality and host Jennifer S. Wilkov to share her updated edition of “Make Up Don’t Break Up” in a candid interview that reveals Dr. Weil’s own experience with growing up with adultery in her childhood home and how that has provided so many insights for her to help couples everywhere to survive adultery.

Dr. Bonnie, a 5-time “Oprah!” guest, will talk about why social media could be killing the romance in your relationship, why women should make the first move and why couples should break up to test their relationship’s staying power. She will also discuss why she updated this book and how she is using it as her hook.

Duration : 0:2:47

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The Yrayo Blog - Working With Your Publisher

http://dreambooksllc.com/blog.html

Learn how to work with your publisher when it comes to marketing. Simple tips to make yours and their lives simpler and more profitable.

Duration : 0:4:10

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Successful Author Book Marketing Tips

Presented by Moehr and Associates, creators of Publish Your Book in 30 Days audio program. Successful Author Tips video series. www.moehr-associates.com

Duration : 0:1:6

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High quality full-service self publishing is easy and affordable with Outskirts Press, the fastest-growing full-service self publishing and book marketing company.

Duration : 0:2:16

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