Watch Jason Oman On This Internet TV Show

Duration : 0:6:1

Read the rest of this entry

Technorati Tags: a, book, Conversations, Jason, Millionaires, Oman, With, write

Jason Cohen describes how a free book transformed marketing at Smart Bear Software: objectively measuring the effect of marketing efforts, getting accurate lead information, and giving people something genuinely useful.

This Pecha Kucha talk was delivered at Joel Spolsky’s Business of Software 2008 conference in Boston.

Duration : 0:6:47

Read the rest of this entry

Technorati Tags: book, Cohen, free, Jason, kucha, marketing, pecha, roi