Please read description. How do you get views on YouTube? How can you promote, market or advertise yourself, your product or cause using online video? This video provides some inside tips to getting and sustaining an audience. By Kevin “Nalts” Nalty, the only career marketer who doubles as one of YouTube’s most-viewed creators. Not the best YouTube creator or the best marketer, but a unique take based on having “one foot in both camps.” To read more:
http://www.beyondviral.com is the book
http://www.willvideoforfood is the blog
***Note**** I don’t like making money from fellow creators, so please search Google for FREE eBOOK “How to Get Popular on YouTube Without Any Talent.” This book is primarily for people looking to promote brands or causes, and you can find a lot of the basics there. If you wan more the “Beyond Viral” book is available on Amazon, Barnes & Noble, Borders and Booksamillion (http://www.beyondviral.com links to the specific locations on these websites). If they don’t stock it in your local store, please ask them to order it.
The full title is “BEYOND VIRAL: How to Attract Customers, Promote Your Brand, and Make Money With Online Video.” It was published last month by Wiley & Sons, and is part of David Meerman Scott’s “The New Rules of Social Media Series.”
Also- my friend Steve Garfield wrote a book about getting views, and he has a background in podcasting and video production as well as marketing:
http://offonatangent.blogspot.com/2010/01/where-to-buy-get-seen.html
Here are a few chapters from Beyond Viral…
Chapter 6: Inside YouTube™
The author is also a “YouTube Partner,” who generates revenue from the advertisements on his videos. He has spoken at Google and YouTube, educates global organizations about YouTube and online video, and has helped organize industry some of the largest YouTube gatherings. His “inside knowledge” of the world’s second-largest search engine provides readers with:
* Why YouTube is an indispensible part of a marketing strategy even if the company or brand has video content on its own corporate or brand websites.
* Tips and tricks for helping market more effectively and avoid being lost in the overwhelming clutter.
Chapter 12: Video and Search Engine Optimization
Mark Robertson, author, consultant and founder of ReelSEO, is the leading authority on video marketing and search-engine optimization. Robertson co-authored this chapter on how to use video to improve rankings on search engines. Both Robertson and Nalty have been able to optimize their content and their client’s content in ways that would be nearly impossible with text. Readers will learn how:
* Search engines will dramatically impact your success with online video, and this will become a highly competitive area in coming years. * The search engine is a broker between you and your customer for a variety of reasons.
Chapter 17: Insider Information: Behind the Curtain
This chapter provides a rare glimpse into some of the most-successful online-video creators, and reveals what has made them so attractive to viewers and advertisers.
* You will learn from such stars as “Rhett and Link,” (whose branded entertainment has a cult-like following) and “Venetian Princess” (the most subscribed female musician and parody creator).
* Two other online-video authors share their insider tips as video creators and subject-matter experts. (Garfield, vlogger and author of “Get Seen” and Alan Lastufka, author of “YouTube: An Insider’s Guide to Climbing the Charts”)
* You will learn what’s behind the outstanding success of chart-climbing video creators as Charles Trippy (CharlesTrippy), Hank Green (Vlogbrothers), Shay Butler (ShayCarl) Greg Benson (Mediocrefilms) and Dane Boedingheimer (Gagfilms and Creator of the remarkably popular “Annoying Orange” series).
* Readers will learn how these webstars have turned hobbies into full-time professions that have given brands unsurpassed access to consumers online… and how that can help marketers and entertainers alike.
Hopefully this video, the free eBook and Beyond Viral can save you countless hours of learning through “trial and error” that took the author 1,000 videos and 5 years. Most importantly, you will gain a distinct advantage against other creators, marketers, entrepreneurs and anyone promoting themselves, a product or service, or an important cause. Good luck!
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