Introduction to Blue Book Marketing Services. Visit us online at http://www.BlueBookMarketing.com
We specialize in bringing online and offline marketing together for the small business owner.
Duration : 0:1:16
http://blog.mixergy.com/tim-ferriss/
Im sick of the usual interviews with Tim Ferriss, which waste time arguing over whether its possible to work four hours a week. What I want to know is how Tim got so many people to talk about him and his book, The Four Hour Work Week, and how he made his book into a New York Times Best Seller.
So I called him up and did my own interview. Heres what I learned.
Blogs and radio
Before he published his book, Tim called successful authors to find out how they promoted their books. He discovered that the two most effective tools were blogs and radioand radio was losing its influence. So he pursued bloggers
Least crowded channel
All the methods of connecting with bloggers were loud and crowded. Email is the most crowded. (Maybe because most people havent listened to my interview with Mark Hurst.) In-person, he says, is the least crowded channel. So he went to events that let him connect with bloggers face-to-face.
The messenger, not the message
Tim realized that building connections was about getting people to care about him, not his message. So he didnt promote himself. He just got to know people by asking questions.
Robert has a mob around him
Blogging celebrities like Robert Scoble have mobs of people around them at events. (Heres why.) Tim didnt push his way in. Instead, he got to know the people around the celebritieslike Roberts wife.
Being trendy
Alana Semuels, tech writer at the LA Times, taught this at the Mixergy PR Forum. She said that reporters dont care about your company nearly as much as they care about trends. So when you want publicity, pitch a trend that includes your company. When Tim tapped into his blogging connections to promote his book, he didnt pitch the book directly. Instead, he pitched a trendpeople are outsourcing more and working lessand said that his book explains it.
Duration : 0:3:44
http://www.amazon.com/exec/obidos/ASIN/0971068496/acraftsbusiness Multilevel Marketing book with low-cost guerilla marketing networking tactics for growing a network marketing business.
Duration : 0:1:37
The Unselfish Guide to Self Promotion. The ultimate self promotion, branding and marketing strategy. How to sell yourself and influence by helping and taking care of others. Motivational Professional Keynote Speaker & Author Jorge Olson.
Duration : 0:7:0
Listen as authors, experts and everyday indie musicians reveal what they think of Bob Baker’s classic “Guerrilla Music Marketing Handbook.” To order your copy, visit http://TheBuzzFactor.com/
Duration : 0:4:43
