http://www.hubspot.tv | Watch HubSpot TV live every Friday at 4:00 PM EST
Duration : 0:4:3
Hiya. YouTube Orbit back in action, and almost 1/4 done! May, June and July. Talking about David M. Scott’s and Hubspot Brian Halligan’s new book “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History.” If you grew up listening to the dead (or were a “dead head”) than it’s interesting to think that Jerry Garcia and the community around him was, in fact, some of the early social media! Check out the book- David M. Scott was a big reason I’m being published soon with “Beyond Viral,” and he’s been an awesome mentor:
http://amzn.to/GratefulDeadMarketing
Don’t forget to make some video for “Life in a Day” tomorrow (Saturday, July 24, 2010)! Be sure it’s suitably depressing and upsetting for Sundance. Tee hee. Here’s my gratis promo for the initiative featuring waffle bear:
http://www.youtube.com/watch?v=V0bMbP0zYOU
Oh and here’s Wheelchair Gorilla in the Library. Not very popular but man it was fun:
http://www.youtube.com/watch?v=o55Y_B2AoFg
Duration : 0:2:39
Online thought leadership and viral marketing strategist David Meerman Scott, bestselling author of The New Rules of Marketing & PR. Imagine if people learn about you on the Web first, so when they contact you, the sale is already partly done.
For information on booking David to speak at your next event, please visit http://www.davidmeermanscott.com/
Duration : 0:3:34
Scott Anthony, president of Innosight, explains how to innovate when time and money are tight.
Duration : 0:10:15
Author of popular new business book “The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly” laments that Mom hasn’t encountered his popular new business book next to Harry Potter at bookstores or on national TV programs like Oprah and The Today Show. David Meerman Scott, online thought leadership strategist and viral marketing expert uses YouTube to “prove” to his mother that he really did write and publish a book!
Duration : 0:1:21
The White House and loyal Bushies attempt to discredit Scott Mcclellan by spewing talking points. Dan Bartlett, Karl Rove, Bob Dole, Dana Perino, George Bush, Ari Fleischer, and Dick Cheney are puzzled by the puzzling puzzle of the truth. Keith olbermann comments.
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Right now Scott McClellan has no friends, and that’s a shame. His former friends on the Republican side are trying to bury him. The rest of us are still skeptical of him and what he did when he was still in the Bush White House. And the press is trying to be tough on him specifically because he called them out for not being tough enough when he was press secretary.
So, we have this ironic situation that in a time when McClellan is finally being honest, he has no defenders. I’m afraid this is going to lead the public to the false impression that the world is united in thinking he is a calculating opportunist who is trying to make a buck by turning on his friends. When, in fact, the reality is that the man finally grew a conscience.
Throughout the book and his interviews, McClellan talks about how he grew uneasy throughout his time with Bush and finally his conscience got the better of him. I believe him. Why?
Would it have been better if he dramatically stepped to the podium one day while he was still White House press secretary and said, “We have been doing an organized propaganda campaign to deceive the American people and I resign!”? Yes, that would have been better. But 99 out of a 100 times that’s not the way the real world works. You get caught up in whatever subculture you’re in and it’s hard to untangle yourself.
Have you ever been in a situation where you wound up doing something you were uncomfortable with because of societal pressure and then later wondered — what the was I doing? I don’t know about you, but I certainly have.
Now, this was no little thing. This was a gigantic mistake that eventually costs thousands of lives. And yes, I would have loved if he admitted his mistakes and pointed out the lies of the Bush administration without the publicity surrounding a book. Yes, I wish he had the courage to recognize this earlier (as some like Richard Clarke and Paul O’Neill did — but remember, they too were pilloried anyway).
But right now, the bottom line is that McClellan is clearly telling the truth. Everything he says matches with what has been reported and suspected before. It is an amazing insider look at the deception that went on in the Bush White House. Even his explanation of how Bush convinces himself of his own lies rings so true. His details on how Cheney and Rumsfeld ran the White House while Condoleezza Rice bowed her head matches every report we have from within the administration.
And remember, he didn’t have to be this harsh to sell books. A couple of juicy details would have done the job. This was personal. Not as in a personal attack against Bush and the others in the administration. More like an attempt at personal redemption.
As McClellan says throughout the book, he liked Bush and looked up to him, so he wanted to believe what he was saying. And in the end, after so much evidence piled up — with the final coup de grace being Bush’s own admission that he personally authorized the CIA leak — he couldn’t do it anymore. Once outside of the Washington bubble, he began to reflect on all of the transgressions, his and those of his cohorts, and realized he had to write a truly honest account of what happened. That should be commended, no matter what came before.
One final note. People should not overlook what McClellan said about the press. That’s the real lesson to take away from this book. While the Bush administration was complaining loudly about the liberal media, they were internally snickering about how much they had intimidated them. That lesson should never be forgotten. The way the Bush administration cowed the press should be an everlasting shame on the media. I wonder if instead of reacting angrily to this, whether the press corps will take away anything from this when they step out of their bubble and come to terms with their own conscience.
http://www.huffingtonpost.com/cenk-uygur/in-defense-of-scott-mccle_b_104111.html
Duration : 0:9:23
Book publicist and book marketing expert Scott Lorenz is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th. He’s handled publicity for books by CEOs, Navy SEALS, CIA Officers, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. He’s also generated media coverage for numerous genres including, fiction, health, romance, business, and children. His clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, Los Angeles Times, USA Today, Investor’s Business Daily, Wall Street Journal, Washington Post, Howard Stern, Family Circle, Woman’s World, and Entrepreneur, and many more.
Duration : 0:1:31
