Hanny Hindi, an SEO/SEM expert from Clickable, spoke to the DPG about the fundamentals of search engine optimization. In addition to covering SEO basics like keywords, page rank, and relevance, Hindi also spoke about how traditional book publicity can be translated to “demand creation” online, which allows publishers to tap into communities that might be interested in their books.

Duration : 0:7:43

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Technorati Tags: DailyLit, digital publishing, Digital Publishing Group, search engine optimization, seo

Hanny Hindi, an SEO/SEM expert from Clickable, spoke to the DPG about the fundamentals of search engine optimization. In addition to covering SEO basics like keywords, page rank, and relevance, Hindi also spoke about how traditional book publicity can be translated to “demand creation” online, which allows publishers to tap into communities that might be interested in their books.

Duration : 0:8:41

Read the rest of this entry

Technorati Tags: DailyLit, digital publishing, Digital Publishing Group, search engine optimization, seo

Hanny Hindi, an SEO/SEM expert from Clickable, spoke to the DPG about the fundamentals of search engine optimization. In addition to covering SEO basics like keywords, page rank, and relevance, Hindi also spoke about how traditional book publicity can be translated to “demand creation” online, which allows publishers to tap into communities that might be interested in their books.

Duration : 0:8:36

Read the rest of this entry

Technorati Tags: DailyLit, digital publishing, Digital Publishing Group, search engine optimization, seo

Is your paid search making a profit or is a loss. There is great profit in paid search. The question is, are we the ones profiting or the search engines? Their goal is more clicks. The more people click on our ads the more money they make. The real goal should be “fewer clicks, lower cost with more conversions”. Let’s look at some strategies that should make a improve our campaigns.

1. Do not use Content Network in Google when you first set up a campaign default setting is set “on”. There are two things that you need to consider before turning on the content match. The first is: “The website that is hosting our ad gets paid every time someone clicks on the ad”. Most click fraud happens is when an owner of a site clicks on these ads. The second is: “Individuals who click on these ads are most often, at the research end of the buying cycle. Limit those who click on your ads to those who are on the buying side of the cycle.

2. Search Terms. The more general the term, less qualified the lead (generally speaking) and the more the cost. What I try to figure out is what terms would work in order to get my ideal customer to my site.

3. Keyword “types” There are three types of keywords “Broad”, “Phrase” and “Exact”. The rule of thumb that I use is: for single word phrases, use exact match and for search phrases that are two to three words, used “phrase matching”. I am also experimenting with using “exact” matching for these terms as well. The more specific the search term is to what you are offering and who your ideal client is, the more qualified to lead will be. Better a small number of qualified leads than a large number of leads that waste your time and ultimately cost a lot more money.

4. Just a couple thoughts on writing copy for ads. When you write your ads put the following in your “headline” box: keyword: “your main keyword. This will put your keyword phrase into the headline. Your ad should be specific enough to attract only your ideal client (someone who is looking for exactly what you have to offer). Your ad should contain at least one of your “unique selling propositions”. This can be very challenging because of the space limitations. Rule of thumb, find out what your competitors are doing and do something different. For example, if everyone is offering free shipping, use one of your other unique selling propositions.

5. Landing Pages. You need to put a lot of thought to your landing pages. Your landing page has to do one thing, that is, answer the questions are up that the searcher had in mind when he typed in his key words. The searcher type in his search terms because he has a problem, needs a solution and is in some kind of “pain”. You have about two seconds to convince him that you understand what he is going through and what he needs. The last thing a searcher wants to see see how great you are. They just don’t care. You must show them that you possess the answers to their needs. Don’t just send them to your home page unless your home page can accomplish the above. Once you connect with your searcher you must have a call to action. It can be a “buy now”, “for more information contact us”, “contact us for a free evaluation” or “free consultation”. You must be very specific and clear about the next steps. Have your “phone number” or “contact us button” on every page.

6. Tracking. Finally, track everything. Paid search is not an exact science. It takes time to set up and optimized your campaigns to get the results that you are looking for. You must monitor your campaigns at least weekly in order to catch market changes. Google, Yahoo and MSN have free tracking tools that work great.

Paid search is a great marketing tool, if used correctly. It can also, as stated earlier; dry up your budget in a heartbeat. It is a lot cheaper to find someone who knows what they are doing and does this day in and day out to help you than it is to lose thousands of dollars trying to figure it out yourself.

Before you start an SEO project, go to Terry Stanfield’s site for information on how to increase website traffic and more ppc management.

Technorati Tags: business marketing, business promotion, internet marketing, marketing, paid search management, paid search marketing, PPC management, Search Engine Marketing, search engine optimization, SEM Marketing, seo, website promotion

In the struggle to get one’s website to register in the first several search engine results, most people know today how important SEO is to accomplishing this. What they need to know though is there are several types of the search engine optimization (SEO). There is of course the optimization that is done on the website, using a variety of techniques which among other thing involves the inclusion of keywords, then there is the optimization done through off-site techniques and in the link building. Today the SEO that is done off the website with the link building has shown as the best techniques that can be utilized.

Link building is the process of acquiring more links on various websites around the Internet that point to your website. It’s a crucial technique because incoming links are what in large part determine your site’s reputation in the eyes of the search engines.

Search engines have a variety of factors they look at to decide where your website should be ranked in the results for a search. One that is a crucial factor is the reputation of your website. As far as Google goes, your websites reputation for this is called “page rank”, through this system the quantity and quality of the incoming links which you coming to your site are scored.

When the various websites link to your website, this is similar to the website recommending your site to the different search engines. You could also consider this like a character reference for a job application. The higher quantity of good references you have, the more apt you are to be hired. As this pertains to SEO and link building, the same holds true.

Not all links are viewed as equal to the search engines, meaning they don’t all hold the same weight for your SEO strategies. The best kind of link that you can get leading into your site is a one way link from a reputable site that’s related to your own site.

A one way link is better than a mutual link, or a link exchange, because it shows more authenticity and validity to the link. The search engines understand that people agree to exchange links with one another, and while that adds another link to your total, what does it really say about the quality or reputation of your website? All it says is that two separate webmasters agreed to link to one another, but it doesn’t really act as a vote in your favor.

But if you have a one-way link coming from a website to your website, this proves that this one website is stating that it respects what your website provides or talks about. This other website by receiving nothing back like in a link exchange, is still linking to your website. This way this type of link has more credibility and authenticity, which makes it count more towards boosting your site’s SEO.

When you’re looking for a way to increase your website’s SEO, link building is the most effective strategy you should be pursuing. Specifically, you should be pursuing a link building strategy that provides high quality one way links leading to your website. The SEO boost that your site receives will be very significant and will pay dividends in the short term and over the long haul as well.

If you need more search engine optimization articles , please visit our website.

Technorati Tags: advertising, business, link building, one way links, online business, search engine optimization, seo, site promotion, Small Business

A SEM specialist will help you develop a website which can show up very highly in search engine results. There are certain techniques which you must do if you want to ensure your website shows up. You want your website to be high in the search engine rankings so that people searching for your particular topic will be able to find your website.

If you are uneasy about how your website shows up in websites, you may inquire about search engine marketing services. These services will usually focus their attention upon three main areas: incoming links, your content, and your keywords. These are components which are important for the search engines and will result in your website being placed higher in results if you focus on these factors. This article will talk more about this.

The first of the six components a search engine marketing services company will examine is competitive analysis. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there.

The second important tip tip often examined is keyword research. This is used to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.

A search engine marketing consultant will then look at your page optimization. Your pages need to be optimized for the various keywords so that your pages will show up in search engine results for different keywords depending upon the content of a particular page.

Search engine marketing services companies will focus upon site usability. This is important because you want your website to be very easy to get around so that your audience is able to find what they are looking for.

Off page optimization such as link building is the next area which will be focused on by search engine marketing services companies. Link building is important because this is a factor in search engine rankings.

You can also think about using paid search engine marketing such as Adwords. This is an option some search engine marketing consultants will recommend because you can get your website in front of your audience faster than organic search engine marketing optimization efforts.

Can you not see the noteworthiness of these progresions if you were a search engine marketing consultant? There are specific steps that must be done to develop a highly successful website and this website covers many of those steps.

Before you start an Video Marketing campaign, go to Terry Stanfield’s site for information on how to increase website traffic and more on search engine marketing services.

Technorati Tags: advertising, business marketing, business promotion, internet marketing, raleigh search engine marketing services, Search Engine Marketing, search engine optimization, seo, Website, website promotion, website traffic

Will hiring an Adwords expert worth the money? The answer relies on how much work youve put into your pay per click advertising so far. Also, what quantity of money you have and how much help you’ll really get from the Adwords expert, if you use Keyword Elite 2 are important considerations.

Google Adwords is the top pay per click advertising company online. But its a long way from the sole one. Yahoo! Search marketing and Microsoft Ad Center are the other two that make up the top 3. And there are dozens if not more of other pay per click corporations to choose from.  

A Google Adwords expert is someone that claims to be well informed when it comes to Google Adwords specifically. Chances are that someone who knows the ins and outs of Adwords is also skilled in the entire pay per click arena. That person could also help you formulate a successful PPC campaign with any of the other companies, too.  

But by their own definition, they’re an Adwords professional. So look at your Adwords campaign and decide what exactly you need to get out of it. If that appears like a silly question, it’s not. Naturally, you want to get traffic, but you want to be more specific than that.  

Are you wanting a specific number of sales each day or per week? Or maybe you need a certain number of people to enroll for your contact list every day or per week. They will be the ones who are much more likely to make purchases from you in the future, after all.  

Look at your goals and your present stats to see how far away from those goals you really are. Do you believe you can make the adjustments mandatory yourself to get you nearer to those goals?  

Its necessary to be reasonable. If your financial position is $10 per day, and you average about three sales per week, then deciding that you need 20 sales per week out of that same budget may not be a reasonable goal. You could have to adjust your budget as well as your keywords and your message to up your sales significantly. Even an Adwords expert can do only a certain amount inside a certain budget.  

When youve decided on a reasonable, achievable goal, then do some keyword research on your own. You might try a tool like PPC Web Spy that shows you your competition Adwords keywords. There are several free and minimal cost keyword tools available on the internet, as well .  

Ensure your internet site is useful, friendly and offers encouragement to folk to come back. If you dont have a newsletter, then start one full of information.Your sales message in a newsletter has an improved chance of working every time someone sees it.  

Experiment with different keywords and even different times of the day for your pay per click campaign. You may reach your goals on your own. If not or if you simply want quicker results without the work, then dip into your financial position for an Adwords expert.

Check also: Keyword Elite 2

Technorati Tags: adwords, bing, google, internet marketing, keyword elite, keyword research, online business, page hits, page views, ppc, search engine, search engine optimization, seo, traffic, yahoo

get more backlinks

BREAKING NEWS: A message for all Wordpress Bloggers

About me

I purchase and try hundreds of internet marketing ‘solutions’ every year. Every month thousands of people who are starting out or working full time in Internet Marketing send questions to my blog. I felt the pain of what it is like to struggle financially, pay the bills and feed a family so I do this for money (because I have a family to support) and to help others in a similar situation.

Sadly a significant number of Internet Marketing content and tools I evaluate fails to deliver. Until now I have restricted publishing my discoveries to a small group of websites because their owners have been very supportive in helping me with my reviews.

Over 600 products tested

The total number of ‘products’ I have tested over five years is just north of 600, naturally I will only be writing about products that are still for sale. I have tested all of the products I review and whilst in some cases I know the authors personally this doesn’t dissuade me from telling what I really think about what is good and what is bad about each product.

Easy to use and organised directory

I am really keen for everyone who visits blog gets good value so I am making sure that every ‘product’ summary is classified in terms of the amount of money they will have to spend, the level of knowledge they will need, how much effort they should spend and how long it normally take to see some results.

First Review - The ‘blueprint’ for Wordpress blog success

The first subject I’m going to write about is Wordpress Blogs as this is not just a great subject for newbies to begin but many blog owners don’t appreciate the opportunities they are missing. Everyone should have a blog and I am passionate about blogging as a significant amount of my ’monthly salary’ comes from blogs but and however I am fully aware that setting up a blog can be a little bit tricky so if you join my list I will show you step by step how to do this.

Create once and replicate

The great thing about blogs is once you appreciate how they really can work and make money you simply replicate the blog mechanics over and over again to multiply your income stream. But getting the first blog correct is essential and this is where you need a really good understanding how to create a ‘blueprint blog’ and what Internet Marketing ‘products’ and strategies you should use to build a robust foundation for growth and a regular income.

No bullshit, just answers.

So if you own a Wordpress blog or you want some practical and personal help with your purchases of Internet Marketing products then please do join my list at www.backlinksclinic.com.

See you there

NJC

Technorati Tags: Affiliates, backlinks, Blogging, Blogs, Internet Marketing Product Reviews, search engine optimization, seo, Wordpress

SEO (Search Engine Optimization) is one of the developing field that is growing day by day. Need of SEO service is rapidly increasing to get more web traffic and of course to get revenue from the sites. Increase in site traffic is not only to make money through the website, but also to allow more customers to our company’s Web site promotion.

Search engine optimization making the search engine to search our web site and its integration in the majority of the page. It will never be a simple one because top search engines like Google, yahoo, msn are changing their algorithm to catch the site according to the keywords. Each update your Web site will be monitoring the search engine.

In order to increase site traffic to our website, we must greatly increase our back links. Back to link only one link to send users to other sites to your site. Directory submission, Social book marking, Blog posting are some of the right methods to increase your back links.

There are lots of free directory submission sites on web. You can submit your link on that site within proper category mentioned on that site. Submit your URL in the directory, you need to read the rules carefully. Depends upon the quality of the link ,your site will be approved within few days.

Social book marking is an effective and simple approach to improve the backup directory to submit your link more than. You can submit your site such as the top book marking sites Digg, delicious, replay, etc. Submitting your link to book marking site will increase back link and traffic to your site. Although the book you need to provide a consistent marking of site details such as keywords, description and title.

I have mentioned some of the important ways to promote your site. Lots of SEO service providers are here to offer their services to you and your site, with affordable price. Before getting SEO services from a SEO company, you should come to know the history of company and quality of services provided. I hope my article has already let you know, at least a small part of search engine optimization industry.

Technorati Tags: affordable web development, australia, chinese localization, free quote, osc commerce templates, php designer, search engine optimization, seo, seo services, template, web design, web design services, web site design, web site design services

As an Internet consultant, strategist and developer for over 20 years, one of the greatest concerns I hear from my small business customers is that building traffic to their Web site is too great a task, particularly as more Web sites compete for online consumers and strategies have become more and more technical over the years. 

If you share these same concerns, my advice to you is to start where you’re comfortable, and grow from there.  There are many actions you can take to build your Wweb site traffic that don’t involve any internet know-how or expertise.  Here are three options:

Word-of-Mouth.  Tell everyone you know about your Web site.  Surprisingly, many people forget or ignore this very simple yet effective tool.Perhaps they think that their Web site is too simple compared to some of the more extensive sites they have seen. Others just disregard this valuable source of information for people interested in learning about your product or service. Be proud of your Web site and let every person you talk to know why they should visit it.

T-Shirts.  Have a black t-shirt made with your Web site address displayed in yellow, gold or silver.Before putting this tactic into action, I would wear a suit to my speaking engagements or educational seminars. Now, instead, I wear a very nice long sleeve shirt with my HereNextYear logo embroidered on the front.  Along the back collar, www.HereNextYear.com displays. Whenever I attend a seminar, I make sure to sit in the front 5 rows toward the middle. When I do, there is always someone who approaches me at break asking what HereNextYear is about.   

Don’t skimp on quality here.  It is some of the most effective and targeted advertising you can invest in.  Buy a nice high end shirt and take it into an embroidery store with a digital copy of your logo to have your Web site added.  It is one of the best investments you will make to spread the word about your Web site and build traffic. 

Give-a-Away Premiums.Give pens, magnets, cups or other trinkets to everyone you come in contact with.Give something that is related to your business.  Dentists might give away toothbrushes, and financial advisors might hand out small calculators. Keep in mind that what you want to do is to give away something that will constantly remind your future clients about your business. So make sure you include your Web site address on everything you give away.

Business Card.Most business owners are familiar with business cards and probably exchange them with other people all the time.However, the aim with this business card is only to direct your prospective clients to visit your Web Site.An excellent way to do this is to create a free report with valuable information for your customers.Promote the report and the Web site address they should visit to receive it on your business card.  Give a card to everyone you meet and post one on every bulletin board you see.

True, there are many options for building traffic to your Web site, and many of them require some real time and skill.  But it’s important to remember that some of the best methods to build traffic to your Web site are the same strategies people have been using since before the Internet even existed.  Word of mouth can still be the best traffic builder, and it is easy to begin this strategy right away. 

To find out even more Web site traffic builders that you can start using today, get your free report:  “101 Ways to Get More Web Site Traffic”. 

Technorati Tags: increase web site traffic, internet, internet marketing, more web site traffic, online marketing, sea, search engine optimization, seo, site promotion, traffic generation, web traffic, website design and development, website promotion, website traffic, website visitors