Making Money On eBooks: Smart Promoting

http://lynnettephillips.info http://avharrison-publishing Do you want to earn money as a writer? If you are considering writing as a money-making proposition you will want a peek at what lies beyond publishing your writing into an eBook. Be Smart about it.

Lynnette Phillips, extraordinary book marketer, radio personality, and author joins IndieAuthor, and self-publishing enthusiast, Emily Hill, in this amazing and expansive look into Smart Promoting - the kind of promoting that Sells Books!
You could surf the net, set aside time for podcasts, analyze blogs for all of this valuable information - but why when spend the time when Lynnette Phillips and Emily Hill lay it All out there for You! Be Smart!

These two veterans of the book world and independent publishing give you a host of fresh ideas on how to go about promoting your books, where to save money, and how to make a mark in the ‘New World’ of publishing!

Laid out in Quick and Easy to understand terms you will learn tips on the following topics in this excerpt from the ‘All Smart Cookies Can Self Publish 2011 Guide’: Friends~Family~Fans; Marketing ~ Publicity; Sell Sheets; Libraries; Book Signings; Advertising; Talk Shows.

This is where You Enter Center Stage, Shine, and Start Making Money as an Author. So! Let’s get started!

Music: Open Those Bright Eyes by Kevin MacLeod, www.incompetech.com

Duration : 0:1:29

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If you are an aspiring or published author, this course is for you! You will learn how to prepare your Book Marketing Plan which will help you to maximize your marketing dollars and focus your efforts directly to your target market. You will also learn how Brand your book and learn Tools that will help to market your book effectively.

Duration : 0:2:20

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http://www.TheCreativePenn.com
Independent publishing is partly about how we creatively express our words in print. In this video interview, I discuss the brilliant ways in which adventurer Alastair Humphreys has published his latest travel book, There Are Other Rivers.
http://www.AlastairHumphreys.com

Duration : 0:17:52

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Dan Gillmor has experience with both a traditional publisher and, more recently, self-publishing. In this interview he talks about lessons learned from both camps.

Duration : 0:35:25

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Elise Connors, Manager of Author Support at Outskirts Press, hosts a webinar for self-publishing authors that discusses the Virtual Book Tours (a virtual book marketing strategy) — what they are, how to plan them, and how to conduct yourself while “on tour”.

You can sign up for your own Virtual Book Tour by visiting the following link: http://outskirtspress.com/p/vbt.

Duration : 0:13:12

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Writer’s Digest continues its tradition of providing education and opportunities for aspiring authors with Abbott Press, an indie book publisher. Abbott Press will help authors every step of the way, from exploring how to publish a book, to putting finishing touches on the book marketing and publicity plan. Phil Sexton, publisher and community leader of Writer’s Digest, explains how Writer’s Digest plans to help writers become authors by combining self-publishing with education.

Duration : 0:1:33

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How to Publish a Book on Lulu.com

How to publish and sell a print book with Lulu.com

At Lulu you’re free to create all sorts of remarkable works from photo books and cookbooks, to calendars and eBooks. Today, we’re going to focus on teaching you how to publish your very own paperback or hardcover print book that you can sell to the millions of customers in the Lulu Marketplace, Amazon, and retail stores around the world.

Let’s begin by visiting the “publish” tab at Lulu.com. You can select from a range of products such as photo books and eBooks, but for today let’s focus on paperback and hardcover books.

Step 1: Getting Started

Click the “books” tab. Here you can look over all your paper, binding, and size options. Once you’re ready, click the “start publishing” button, which will launch the publishing wizard.

Step 2: Selecting Paperback or Hardcover

In the wizard, you can choose to create a paperback or hardcover book. The process is similar, but today, we’ll select “make a paperback book.”

Step 3: Title and Author Name

On the “Start a New Project” page, enter your book’s title along with your author name. And decide if you want to make you book available to the general public. Click “save & continue.”

Tip: You can change your book’s availability and add an ISBN at anytime, but it’s important to note ISBNs can only be applied to certain book sizes.

Note to videographer - make public

Step 4: Choose Your Project Options

In this step you’ll apply your preferred paper type, sizing, binding, and choose a color or black and white interior. You can get an estimate of your book’s manufacturing cost using the cost calculator in the upper right hand corner. Click “save & continue.”

Step 5: ISBNs

You’ll need an ISBN to sell through retail channels around the world. You can add your own, or get a free ISBN from Lulu. Click “save & continue” to view all your ISBN options and you can save a copy of your ISBN to your computer.

Step 6: Add Your Files

You can upload Microsoft Word files, PDFs, RTFs, or Images such as .jpg, gif, and .png files by clicking the “browse” button. Once uploaded, you’ll see your file in the “Project files” section. Click “make print ready file.”

Step 7: Making Your Print-Ready File

If you’ve uploaded anything other than a PDF, we’ll convert your file to PDF for you. Review your PDF for errors, then click “save & continue.”

Step 8: Creating Your Cover

You can upload a cover designed by yourself, or you can pick from one of hundreds of our pre-made templates and themes that’ll make your work really stand out. Further customize your work by adding images from your computer. Click “upload your images,” then drag and drop onto your cover. Rotate, resize, and add text as needed. When finished, click “preview and make print-ready cover.” If everything looks good, click the “make print-ready cover” button.

Step 9: Making Your Print-Ready Cover

Once your cover is converted to a print-ready file, review your PDF for errors, then click “save & continue.”

Step 10: Describe Your Project

Select your book’s category, enter in any keywords to help customers find your work more easily, and add your description so readers will know what your book is about. You can also set language, copyright notice,license, and edition, and you can pick a publisher imprint for your work. Once finished, click “save and continue.”

Step 11: Pick Your Price

You’re free to set the price for your work beyond the manufacturing cost and you get to keep 80% of the profits. Once you set your price, you’ll see a breakdown of how much you’ll make on every sale through the Lulu Marketplace, as well as any other retail channels you may have selected. Once you’ve picked a competitive price, click “review project.”

Step 12: Review Your Project

Lastly, you’ll be able to review your settings and make any changes by clicking the “change” button located in any given section. Once you’ve gotten everything just the way you like it, click the “save and finish” button and you’ve successfully published a book on Lulu, ready to be sold to millions of customers all over the world. You can then view your book’s product page, purchase a copy of your work, or customize a preview for your readers.

Did you know?: Author Mark Twain originally self-published Adventures of Huckleberry Finn in 1884 by selling door to door. This work would go on to be called the first “Great American Novel.”

Be Remarkable
www.lulu.com

Duration : 0:5:5

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William Mize and Andrea Dean VanScoyc speak to a small focus group on self-publishing at the 2011 NecronomiCon in St. Petersburg, Florida.

Necronomicon Website: http://www.stonehill.org/necro.htm

Bill’s Website: http://www.williammize
Bill’s Facebook Fan Page: http://facebook.com/dentonandmonty

Andrea’s Website: http://thelosttheforgottenthedamned.com/
Andrea’s Facebook Fan Page: https://www.facebook.com/pages/Andrea-Dean-Van-Scoyoc-Dark-EclecticOccult-Author/127216167357458

Self Publishing Printers:
Lulu: http://www.lulu.com
Create Space: http://www.createspace.com
iUniverse: http://www.iuniverse.com/

ebook publishers:
Amazon Kindle Direct Publishing: https://kdp.amazon.com/
Barnes and Noble Nook: http://pubit.barnesandnoble.com/

Stock Photos for Covers:
http://www.bigstockphoto.com/

Marketing Materials (business cards, flyers, etc.)
http://www.vistaprint.com/

Ebook creation:
Sigil epub editor and creator: http://code.google.com/p/sigil/
Calibre ebook management and converter: http://calibre-ebook.com/

Sorry about the background noise - a lady sitting near the front was literally crocheting plastic garbage bags together.

Duration : 0:30:25

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http://www.pbs.org/mediashift/2011/10/5across-beyond-the-book-e-books-and-self-publishing300.html Book publishing is undergoing massive digital disruption, with the rise of e-books and self-publishing tools. On this episode of 5Across, the discussion centers around the evolution of e-books, the massive success (and possible monopoly) of Amazon, and the use of social media to promote authors and books.

Duration : 0:27:57

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The publishing industry is changing in a major way. Although traditional publishing methods are highly regarded, they are also very costly and somewhat cumbersome.

After experiencing this personally with his book Attention! This Book Will Make You Money, Jim Kukral realized that he could do it just as easily himself. He even came up with an idea that uses crowdsourcing to pre-fund a series of books, which has raised over $20,000 up to this point.

Kukral told us that, while books and newspapers would always exist, self-publishing created opportunities for more people to get published.

How do you see self-publishing methods impacting the overall publishing industry?

Duration : 0:8:39

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