Hanny Hindi, an SEO/SEM expert from Clickable, spoke to the DPG about the fundamentals of search engine optimization. In addition to covering SEO basics like keywords, page rank, and relevance, Hindi also spoke about how traditional book publicity can be translated to “demand creation” online, which allows publishers to tap into communities that might be interested in their books.

Duration : 0:8:41

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Technorati Tags: DailyLit, digital publishing, Digital Publishing Group, search engine optimization, seo

Hanny Hindi, an SEO/SEM expert from Clickable, spoke to the DPG about the fundamentals of search engine optimization. In addition to covering SEO basics like keywords, page rank, and relevance, Hindi also spoke about how traditional book publicity can be translated to “demand creation” online, which allows publishers to tap into communities that might be interested in their books.

Duration : 0:8:36

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Technorati Tags: DailyLit, digital publishing, Digital Publishing Group, search engine optimization, seo

http://thriveamerica.com/ | Dee Doanes Part 1

Jigsaw Business Communications is a boutique agency specializing in meeting the ever expanding need for 21st Century business communications, including Internet and Web 2.0 marketing, public speaking for executives, book writing and marketing, copywriting, corporate communications workshops, multi-media production and project management.

The firms CEO, Dee Doanes, has more than 15 years experience meeting the corporate communications needs of firms medium and large, in sectors ranging from technology to government contracting, arts and entertainment, hospitality and tourism, city planning, international law, commercial and residential real estate and manufacturing, to name just a few. The former co-chair of the Writing in the Schools Program for Georgia Writers, Ms. Doanes has also been featured on Thrive America (www.thriveamerica.com) and Your Business Channel (www.yourbusinesschannel.com).

She founded Jigsaw Business Communications on the premise that great businesses need great communication. Passionate about her work, Dee believes that all businesses can communicate in a lively, creative and engaging manner. Most importantly, she emphasizes, great business communication increases your customer base, improves employee productivity, streamlines customer service and impacts your bottom line. Dee also enjoys collecting wine, gourmet cooking, mountain biking, martial arts and world travel.

Based in Atlanta, Georgia, Jigsaw Business Communications proudly counts clients in Washington, D.C., Miami, New York, Chicago, Nashville and Los Angeles among its many satisfied customers. The agency has a strong nationwide network of top flight Web designers, graphic designers, copywriters, printers, video producers, photographers and other media professionals, ensuring that clients get the best of the best when planning corporate communication campaigns; regardless of location.

Contact Jigsaw Business Communications today for a free consultation and analysis of your corporate communication needs.

http://www.jig-sawmarketing.com/

Duration : 0:8:8

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Technorati Tags: books, Dee, Doanes, marketing, media, sem, seo, social, viral

Those that are publishing a website will need to drive a great deal of traffic to the site in order for it to be a successful site. While there are many concepts people have come up with to boost traffic, the traditional method of link building never goes out of style. That is why it is necessary to boost your links on the web.

This does bring up questions as to what is the best way to boost the presence of one’s links on the internet. Without a doubt, it is obvious that the best way is to buy links. This is the quickest means in which one can boost the amount of links present on the internet. Some may not believe that purchasing links is the best way to go, but it most certainly is for a number of reasons.

One of the biggest reasons that people prefer to buy links is because it takes very little effort and time on their part. You can trust that the link building company is going to place your new links of blogs, directories, and sites in a very short amount of time.

When you go about the link building yourself, you have to place the links yourself as well. If you attempt to do this, you will quickly find that it is going to take you more time than it is worth. Instead of putting up with such problems, people will go about buying links instead as the money spent is worth the effort and time saved. Why would you ever go through hours upon hours of work just to save a few dollars?

In addition, when you purchase your links as a part of a link building strategy, you will have the one-way links that you want which do not require any reciprocation on your end. These one-way links are the way to go since they are much better for the search engines than the links that are considered to be reciprocal.

Of course, it is suggested to buy links from those services which have a solid reputation in the SEO industry. You do not want a company that will place links on undesirable locations and will not help search engine rankings. Stay with those services that deliver reliable results and you will be happy with the results. Also, it is helpful to note that the better services are not always the ones that are the most expensive. Often, you can acquire excellent deals on link building packages if you look hard enough.

You will also need patience when you are looking to buy links. Remember too that when the links are placed on different sites, they will not be registered with the search engines immediately. It will most likely be a few weeks or it could be less if you are lucky.

As you can easily see, buying links is not all that complicated. It is an easy process that can give you the quick results you want and need. This is by buying links is so popular.

Technorati Tags: seo

If you’re working on your search engine optimization (SEO), what do you need to know about referrers and backlinks.

When examining your website, it is useful to know that a referrer is the website that is the source of a link, or perhaps several links, to your site. Every link on the referrer’s homepage is called a backlink, which means that you might look up this data and discover more backlinks to your site than referrers. For instance, one referrer site might have five backlinks.

Now think about site visitors. Your site statistics will show referrers, and that is the place a visitor was when they clicked a link to get through to your site. In Google Analytics, you’ll see referrer statistics, and that means you can see the location from which the visitor reach your site (the location is the “referrer”).

So, there are two definitions. One version is that a referrer site is a site with a link to your site. The second version is that a referrer site is a site with a link that a visitor to your site clicked on.

An SEO (search engine optimization) company will probably want to report the first kind of referrer to its clients: Any site with a backlink should be counted in SEO reporting. This is because no one needs to click on a link in order for that link to have value. In fact, an excellent SEO company should work hard to make sure those referrers exist in adequate numbers.

Backlinks help to generate authority. When someone links to you, search engines interpret that to means your site has something of value to say, is worth linking to, and therefore is worth finding in search engine results. Its kind of like when I write an article about, say, clowns, and use a footnote to reference the American Journal of Clown Laughology. By using that footnote, Im saying that the American Journal of Clown Laughology is important to the subject matter. It has authority. Therefore, backlinks have a powerful impact on your search engine ranking, and are vital in that quest for page one!

People tend to assume that Google provides easy access to referrer data. It doesn’t. Using link:nameofwebsite.com in Google gives you only a small percentage of your total number of backlinks, although Google Webmaster Tools does a better job of this. I prefer to use Yahoo to find this information, and based on Yahoo’s data, I can estimate (or guesstimate) my Google data. In Yahoo, type link:http://www.nameofwebsite.com. From here you can filter the data for the whole site, for homepage only, and exclude or include internal (from you to you) links. SEO companies sometimes spare their clients this effort by including that information in their reporting.

Technorati Tags: seo

You know youve done it. Youre part of the YouTube generation and youve not only watched videos but uploaded them as well. Once you did that though you realized the quality of your video just sucked. You tried a variety of things and still arent happy with the quality.

So heres the skinny on what you need to do to get your videos to be all they can be on YourTube without massive headaches, expensive hardware and Hollywood-sized editing budgets. The following are the major points to take into account prior to uploading your videos.

Resolution ” Lets face it, YouTube is now HD Ready like the latest LCD and Plasma televisions. So that means you need to adapt to their system in order to get them to play nice. Their native resolution? Its 720p, a 1280×720 pixels of resolution. Its HD quality, so youll need a video source that can handle it if you want HD quality videos. When you save that video for YouTube make sure you do that in 1280×720 and YouTubes compressor will love you for it and reward you with some better quality and give you the luxury of having a watch in HD link on your videos.

Bitrate ” Without getting into the technical mumbo jumbo, this is how much information each second of your video is. The more information means the better quality generally. So when youre making your video, editing or converting youll want to get this to somewhere around 6 Megabits-per-second and 8 Megabits-per-second. This will give you a large file size that should fit into the YouTube limits (1GB) and still give you ample quality after the YouTube compression process. This is a good way to make sure your video will retain some semblance of what it looked like when you made it.

There are several other factors that you should think about here as well. The Codec, software that encodes your video to a particular format, for YouTube that is .mov or .mp4 so make sure you have it in that. If you dont youre going to need a piece of video editing software like Quicktime Pro, Premier, or some other software on the market with multiple file format compatibility. Audio should be set in 44.1KHz Stereo MP3 or AAC format on your video and finally get your framerate at 30fps or higher to make sure theres not a lot of jitter and jumps.

Now that youve got that all set, save your file and upload to YouTube. Having set many of your settings at or better than YouTube you are making it a touch easier for them to compress. So wait until its done and voila! You have got yourself a good looking YouTube Video.

Technorati Tags: seo

Many people believe that it’s difficult to achieve a top position on the Internet. Well, considering that most people search on Google for information, all we need is to learn some effective SEO strategies, in order to increase Google traffic.

It’s vital to set goals for your website. Whether you’re willing to build a personal website or to promote products and services, what matters is to have some precise targets in your mind. Did you know that this is one of the first things considered by a company that wants to gain visibility on the Internet?

The online environment offers countless possibilities and opportunities for any type of business. Therefore, it must be identified the ultimate goal of the web strategy- exactly what is wanted from the company website: increased profits, a marketing platform, improvement of competitiveness, etc.

Who are those people who need your products?

As I mentioned before, it’s important to offer more than products and services. You must be able to persuade people to purchase the company’s services by providing information and support. Be realistic and honest. If the audience won’t be satisfied by your services, then there will be no loyal customers.

Do you know who your competitors are?

It’s much better to opt for a niche that is less represented in the online environment, because this way, you have more changes to increase Google traffic, gaining exposure. Analyze and try to bring something new on the market.

What would you want as a visitor?

Evaluate the effectiveness of each sale and analyze the customers’ reaction. Don’t forget that feedback has a vital role for the success of your business. Ask for the opinion of your clients, because this will give you the possibility to find out what their needs are.

Use your imagination!

You must always be one step ahead of the competition! Your virtual image will not only help you to attract more clients, but it will ensure their loyalty. Prove that your products and services are different from those provided by competitors. Impress your clients! The first impression matters more than anything else!

Technorati Tags: seo

The online activity can help so many marketing campaigns despite from the use of netmail marketing, article marketing and press release submissions. The primary players for online success are search engines which adjudicate your placement in the rankings. It is through search engine placement that one can relish the perks of the online international marketplace.

The keywords with the most related matches will be organized by the search engines and will affect where your website will land into.Positioned on the top ten ranks of the engines implies a maximized possibility for recognition.Being noticed is customers and traffic indicates possible revenues.

Yet, when a URL is ranked after the top ten, people probably will not see your URL since most people only visit the first ten. If your web address will not accomplish top ten, there is small opportunity for you to be clicked on.

When your website unable to earn the stunning top ten rankings, you are in need of better optimization and understanding of the basics of search engine optimization. Dispersing your familiarity and your aptitude to contain the rules of SEO with your assorted means within your marketing campaign offers a guaranteed search engine placement.

For the SEO experts, it would seem that keywords are the most consequential situation of business success.Keywords are the chief aspect for the success of your business, according to the experts in search engine optimization. Remarkable engine rankings can be attained when your site is linked with specific and helpful keywords. With each exploration a buyer executes on a search engine, specifickeywords are used to offer the results and access to each website. To optimize your website, you need to intentionally position exact, uncommon and detailed keywords and phrases that will coordinate search engine queries.

Depending on how strategically your keywords are position within your articles will determine the search engine placement of your URL. Keyword density is decided by the writer such that the author needs to distinguish how many times the keywords should be seen within the article. The sooner the keywords appear on the webpage, the more chances for them to become valuable. When your keywords are not working properly your chance at a high search engine placement is nil.

When writing your article content to make keyword dense, choose a subject relevant to your article and making sure each word is naturally fitted into place; you’ll achieve a high guaranteed search engine placement. Keywords should be obviously reiterated in the webpage. Be sure that your article and website correspond together in topic; when the two are diverse you will not succeed. Content will be the main aim of every cyberspace visitor and providing him with enlightening and well written subject will let her click on the links for more information.

Let your prospective guest on the central pages finished resourceful and visible links. You can manage that by creating a site map of everything you offer in the website. Your site is guaranteed search engine placement on condition that you have some vital SEO theory. Consider, that by using the precise keywords, their strategic placement and your links; you are certainly guaranteed search engine placement so you can produce your desired traffic for online success.

Technorati Tags: seo

SEO is another way of quality control. There is no getting away from the fact that SEO makes a website, sleeker, faster to load, with content and images that are relevant, links that work. In short, we have a website that is perfectly tuned and optimized to do what it was set up to do, earn us money. Here are the things you need to do to have that killer website:

1. Content Optimization: Your content has to be optimized. You need to make it key word rich so that the search engine spiders can crawl and index your website as per the content. For this it is essential that you understand the key words and key phrases that people will type into the search box when searching online. These keywords need to be present in your content.

2. Optimized Title: Your title is a key word. It is the first thing a search engine spider indexes. Your potential customer will be searching for content relating to that title. Make your content appealing and optimized by using relevant key words in the title.

3. Relevant Content: You can not have a title saying “Inexpensive Web Hosting” and content that deals with extremely expensive web hosting. You will lose customers that way. Moreover, you will confuse the automated spiders. Another thing is that if you have a title saying Web Hosting, discuss web hosting in your content, not anything else. Be extremely focused and relevant.

4. Long Tail Keywords: These are more unique and get indexed faster. If you deal with web hosting, a key word like “Cheap Dedicated Website Hosting” will be specific, unique and stand out in the crowd. That is what SEO is, it enables you to stand out in a crowd. Using Long Tail Key words that comprise of 3 to 4 words is more useful and gets targeted faster.

5. Back Links: This is an area where most people get confused. Do not trade links on free sites. That will get you hundreds of useless links. Try to get quality links from websites that are relevant to your website. This is more valuable. This convinces the search engines that you are genuine and have a standing in your business. These links will enable you to get top ranking in your niche. This is also an excellent way of quality control because to get good valuable links you will have to pay strict attention to your content, too.

6. Faster Upload: Your website should load fast and the links should work. Unless you have quality navigation, faster loading time and ease of browsing, you will lose out. Both the search engines and your customers would like your website to have these features. Use tags, links, pages and smoother design so that your webpage is properly optimized. If your webpage is slow, your prospective customer will buy from your competitor. After all, he is just a click away.

7. Keep updating yourself: Internet is a medium that is constantly evolving. You can not rest easy thinking that you have “nailed this SEO business”. Things keep changing, better SEO techniques keep getting discovered. You need to be on your toes, continuously updating your knowledge and tweaking your website. That is the only way to get success in internet marketing.

Technorati Tags: seo

Reading e-books and buy courses in order to understand how to get more online traffic to your website has never helped anyone. The reason for this relates to the fact that every ebook marketer has a unique way of explaining his online marketing methods. A lot of authors use a simplified version of their method, which makes the readers believe that getting online traffic is quite simple.

It goes without saying that reading a lot of SEO and traffic-getting books complicates user knowledge. I personally prefer to keep things simple. Here are 3 fool-proof methods to getting more traffic:

1. Optimize for long-tail keywords in the beginning: Do not start going crazy and try to optimize for 2-word-keywords for a new website. If your website is new, try to ease into the search engine rankings by optimizing for long-tail keywords. Make sure your keyword phrase is mentioned at the start of your title tag, in the heading of your main content and in the title tags.

It should also be mentioned that long-tail keywords bring in more targeted traffic, which is easier to convert. Generic keywords take a lot more time to rank high for and provide relatively un-targeted traffic.

2. Build links to your inner pages: People seem to think that it is the homepage that they should build links to. I think that at times it is more rewarding to build links to your inner pages using the same keyword phrase used in the title tag. This will increase your relevance in the search engines and consequently your rankings. This technique is especially recommended when you are selling separate products or services on your inner pages.

It is always a good idea to keep up to 40%50% of your incoming links distributed among your inner pages. This makes your link building look a lot more natural and also allows your inner pages to rank high for specific keywords.

3. Make use of Public Relations: If you have a unique product or service to offer, make sure you send out a paid press release. Doing this might get the media to start talking about you. You are also guaranteed a good quality backlink from a high PR website. Needless to say, your press release is shown to millions of people on news websites. This single method of getting traffic can be more than enough to make tons of money with your online business.

Press releases are one of the main methods used by some companies to get more continual business. These companies send out a paid press release every week, which adds to their traffic. The press release is focused on a new product or service that they have started offering or anything related to the company which is considered news-worthy. Clearly, press releases can be hugely beneficial if they are done in the right way.

Technorati Tags: seo