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Very simple tips to build a great reputation using Social Media Marketing. Watch out….IT GET’S A LITTLE INTENSE! (Viewer Discretion Advised)

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VALUE INNOVATION: instead of focusing on beating competition, you focus on making competition irrelevant by creating a leap in value for buyers.

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“Social Media marketing” “Bradley Will” “Social Media training” “Perry Belcher” “social media help” “social media consulting” “social media tips” “social media plain english” “social media” “social media coaching” “learn social media”

Duration : 0:6:56

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http://personalsuccessmarketing.com/blueprint/the-making-of-the-book/

In this episode, Dr. Marc Kossmann and Charlie Seymour Jr sit back and discuss the process of writing the book they recently finished. This is a behind the scenes look at the formation of PersonalSuccess Marketing and the writing of The Book.

One of the first items in our business plan was to write the book about the system that we created to help service oriented professionals break free from the TimeTrap Plateau. Early in the process, we were clear that we wanted to tell our story in the form of a story. So we created Maximillion’s Tale and Max’s Dilemma which are fictional tales that represent the past and the present.

Maximillion’s Tale, in the form of a story about a medieval blacksmith’s son, tells the journey a professional goes through in the process of “coming of age” and getting established. That story morphs into the present in Max’s Dilemma. Max is our fictional attorney who represents all professionals who follow a business model that has them trading time for money.

Once you hit mid-career, you have run out of hours that you are able or willing to sell. And you have hit the ceiling of what your market will bear in terms of the fee you can realistically charge for your time. You are stuck on the TimeTrap Plateau! Then to make matters even worse, while you were so busy working in the center of your business, that TimeTrap Plateau has become completely surrounded by the Online Jungle. There has been a revolution in the technological platform upon which all businesses must now market themselves.

In our book, we introduce you to the 40/20/40 System which takes professionals through a series of shifts that allow them to Get Out of both the center of their business AND Get Out from the crowd of their professional peers. We then introduce you to the Universe Model of Social Media Marketing. And in the final phase, we show you how to capture and package your knowledge and expertise by making The Shift from professional to “Infopreneur” so that it can be marketed online.

The 40/20/40 System allows professionals to sell knowledge independent of their hourly efforts. This is how you finally break free from the TimeTrap. This is how you really head for The Summit of your career.

Duration : 0:1:44

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Part 2: Publishing to Social Networks: Creating Great Content for Your Audience, Followers & Fans. Earthbound Media Group’s Manager of Online Marketing & Social Media, Elliot Darvick, discusses why great content matters and provides examples, tips and insight into how organizations and develop and benefit from a strategy around creating great content for their social networks. www.visitemg.com

Duration : 0:9:56

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HOW ADVERTISING ON FACE BOOK WORKS

Facebook continues to amass a worldwide audience at an incredibly fast rate. But what many people dont realize is that advertising on Facebook is the most targeted form of advertising youll ever discover because you can target not only by country or region as you can in Google Adwords but also by gender, age and a bunch of other demographics. Find out more about this incredible advertising opportunity.

Duration : 0:2:19

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Duration : 0:2:26

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Duration : 0:2:26

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Erik Qualman on Socialnomics (BEA 2009)

Erik Qualman, author of Socialnomics: How social media transforms the way we live and do business, talks at BEA 2009 (Book Expo of America) about the impact of social media on businesses and consumers around the world, and what’s in store for the future.0

Duration : 0:3:47

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Small businesses across the United States face similar challenges when it comes to marketing: the social and media landscapes have been changing for years, and continue to change even faster than before. Part of that change is the quickly disappearing reach of the traditional media such as newspapers, television, shoppers, and radio. Newspaper paid circulation continues to decline nationwide, and the audience share of TV and radio stations follow similar trends.  Yellow-Page-style books are following suit and either going longer periods between publishing due to usage degradation, or closing.

Of course, the leading catalyst of these changes is the advent of the Internet. Most of the traditional media have their own Web sites, and offer only sponsor logos and static banner and tile advertising. This alone falls far short of intercepting the way people are actually using the Web today to make purchasing decisions and interact on a social level with one another, unfortunately. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are just a couple of the key components in developing a Web strategy that works.

The missing links for the small business owner to reach the increasing number of people who are utilizing digital devices to receive the information they want and need are available through OurNEWSCafe.com. Social media marketing, one of the most important missing links, is one of the small-business-oriented services offered by OurNewsCafe.com.

Where do consumers turn first to find a local business?

According to a recent Nielsen Online survey, 50% of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24%, Internet-based yellow pages directories at 10%, local newspapers at 4%, and white pages directories at 3%.

The e survey found that consumers use search engines 72% more than they did two years ago, when a similar survey was conducted. Source: Nielsen Online/WebVisible survey, Feb. 2009

OurNEWSCafe.com is a top online brand management and social media marketing firm. We’ll build you a Web site if you don’t have one. When people are searching for the product or service you offer in your area, it will “organically” rank in the search engines due to the search-engine-optimization analysis that we offer. This creates more opportunities for business owners and service providers to get their messages directly to the people who are looking for them. We’ll geo-target your site so people in your community who are searching for your service find it, not people in China.

Our professional management of the exploding social media marketing platforms of Twitter, Facebook and others allow you to place your messages directly in front of the people who will have the opportunity to act on them. We can help create and manage dynamic, result-getting messages, and our proprietary systems draw followers from your local area to your Twitter account and Facebook page.

As the media landscape continues to change, you will continue to hear the term “hyper local,” which means tailoring media messages to a community or even neighborhood level. This is how you, the local businessperson, will get the most bang for your buck through social media marketing. OurNEWSCafe.com stands ready to help with your social media marketing.

For more information on how OurNEWSCafe.com can work for you anywhere in the United States or Canada, send an e-mail to publisher@ournewscafe.com with “send marketing information” in the subject line. Please include your name, business name, business title, business address, current Web site URL (if you have one), your daytime phone number, and a good time to call. One of our representatives will contact you shortly.

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Searching for ways to boost your targeted traffic without a huge budget? Are you confused by some people stating that social media marketing is effective and others claiming there are better ways to “waste” money? Of course, you can find accredited seo company which wil help you out. However, how to figure out if social marketing is worth trying or it is better to look for other methods? If you are willing to put an end to this confusion and find out if social media marketing can be profitable, then you are very close to it.
You must have heard some marketing specialists stating that social media marketing is dead, that webhas become far too saturated with it and that it is no longer an effective way to sell products online. If you visit any social network website like yahoo answers, My space, Twitter, face book and yahoo 360 to sell products, you will find it fair enough: you cannot make money selling products there. But what you can do though, is build the relationships.
This is one of the few known principles of marketing, and if you understand it you will be able to make a fortune, doesn’t really matter online or offline. As you can see, principles of great marketing are always the same old as the goods and services exchange, no matter how new the Internet is. It is all about building relationships and inspiring trust with the public. It is well known that if you litter a social media site with ads and links trying to sell to people, that you will fail miserably. However, if you will start from building relationship and trust, you can be assured that you will become someone people want to buy from.
People buy from people, and they usually choose to buy from the people they like. If your content is unique and interesting, if you  treat people with respect, someone will appreciate your efforts. That person will share with others and so on. A happy customer is your best salesperson. It still works.
So if you want to succeed in social network marketing, forget about selling products and focus on building relationships with the type of people who will buy your products. If you just post a a friendly link with an invitation, many people will check it out out of sheer curiosity. Invite them to subscribe to your newsletter, or to post a comment on your blog or forum. This may take some time, but if you build the right relationships you will develop an army of people to promote your brand in places where you may never have the chance to do so.

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Book Promo 201 is the second book in the Promo 101 series. In Book Promo 101 I wanted to help people lay a great foundation for their promotional efforts, help you learn what promotion is, develop the marketing mindset and we talked about many traditional forms of promotion. If you aren’t familiar with the content, the table of contents is posted here - http://www.nikkileigh.com/book_promo_101.htm. (Reviews are posted here.)

Book Promo 201 started out one way, and was a very different book when I finished the manuscript in November 2008. It took me a full year to get the book just the way I wanted it, but I think you will agree it was worth the wait. I also realize that the Web 2.0 technology changes a bit every day, so I’ll post updated information on this blog - http://promo101articles.blogspot.com. You will find about 100 promotional articles and tips there and I’ll add to them as needed. Of course, I’ll twitter about the new posts at www.twitter.com/litekepr.

The manuscript is about the same length as Book Promo 101, so the ebook should be over 400 pages and the print book should be over 200 pages (the book will be 8 x 10). The manuscript is with my publisher, but we don’t have the final layout yet - and everyone will hear about it when its ready :) The book is packed with detailed, easy to understand information and packed with over a thousand resources.

See the Table of Contents at http://www.nikkileigh.com/book_promo_201.htm

See Reviews at http://www.nikkileigh.com/bp201-reviews.htm

To be notified about the release of Book Promo 201 - register here http://www.nikkileigh.com/201_notify.htm

Duration : 0:1:58

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