JUST GOOD BUSINESS
The Strategic Guide to Aligning Corporate Responsibility and Brand
by Kellie McElhaney

Buy Book at Berrett-Koehler Publishers - http://tinyurl.com/6kc3mv

Visit Author at UC Berkeley Website - http://www.haas.berkeley.edu/faculty/mcelhaney.html

Every major company has a corporate strategy based on business objectives and competencies of the firm. Most large companies have at least fragmented CSR initiatives, programs, and focus points, and most have dedicated corporate communications teams and focused branding and marketing campaigns. And all companies have employees, who serve, consciously or not, as brand ambassadors. What’s missing—and what McElhaney offers–is an integrated strategy for connecting the dots between CSR efforts, branding and communication to customers and employees, and the company’s core business goals.

Kellie McElhaney is the John C. Whitehead Faculty Fellow of Corporate Responsibility at the Haas School of Business, University of California, Berkeley. McElhaney teaches multiple courses on Strategic Corporate Social Responsibility in all of the Haas School’s degree programs.

Duration : 0:3:14

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Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriters / Art Directors: Siavosh Zabeti, Alexander Kalchev
Account Supervisor: Marie-Laure Dangeon, Antoine Gilbert
Strategic Planner: Fabien Leroux
Advertiser’s Supervisors: Jean-Michel Stassart, Jean-Luc Gonzales

Duration : 0:1:6

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http://www.thepublishingqueen.com
The Publishing Queen interviews Meredith Collins from Video Social Media who shares why social media is so important to when promoting your book.

To see more interviews subscribe to our channel or click here - http://www.thepublishingqueen.com

Duration : 0:2:13

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What if you could Get Traffic to your website with auto social bookmarking software. Bookmarking Demon helps fast search index, traffic, page rank. Marketing to the social web. Check out!

Duration : 0:3:41

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http://bit.ly/engageme

Brian Solis introduces his new book Engage, the complete guide to help brands and businesses build, cultivate, and measure success in the new Web. It’s written to help anyone, at any level, in any business, understand exactly how to use social networks in not only meaningful ways, but also through programs that have a measurable impact. It answers your questions and the questions you didn’t know to ask…and it grows with you so that you can apply what you learn, today…and tomorrow.

Duration : 0:2:13

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Duration : 0:4:3

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http://DiDiAlcheva.com

Network Marketing Failure

When I started in Network Marketing I was very committed to create a successful residual income for myself. So I listened very carefully and did all the things my network marketing upline told me to do including investing a lot of money in my business.

I spend hundreds of dollars on inspirational materials of Dr. Ellie Drake (Network Marketing Coach and founder of Brave Heart Women Community), I flew to California to meet with Jeffrey Combs (Network Marketing Trainer who is featured now in Magnetic Sposoring Community) and attended his 2 days Breakthroughs Event that cost me $1500.

I went to Las Vegas attending Dani Johnson’s First Steps To Success seminar. Dani Johnson is also a very successfully network marketing industry coach. I also spend a lot of time energy and hundreds of dollars every week on leads and prospecting them. Even though the hard work and all the investments I failed and ended up spending way too much more money than what I ever made back.

Finally Network Marketing Success

About 7 months ago I came across The Renegade Network Marketer ebook by Ann Sieg.

I read the book and in my first month by applying the teachings of The Renegade Network Marketer I’ve already started making money and attracting prospects to me. And it has now been over six months and I’ve already made over $6,000 in commission checks and I have attracted over 500 prospects who came to me… are calling me… emailing me… and want to talk to me… this is really empowering.

I’m making money even when they don’t join my network marketing opportunity and this is great because that’s what a real business is. Thank you Ann Sieg for teaching me and providing this book to the network marketing world.”

Partners in Progress,
DiDi Alcheva
http://DiDiAlcheva.com

Duration : 0:4:25

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Marketing. Social Marketing Youtube.A must see and a must share

What is Social Marketing?
The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed “social marketing.” Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the “consumer” involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.

Social marketing was “born” as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to “sell” ideas, attitudes and behaviors. Kotler and Andreasen define social marketing as “differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.” This technique has been used extensively in international health programs, especially for contraceptives and oral rehydration therapy (ORT), and is being used with more frequency in the United States for such diverse topics as drug abuse, heart disease and organ donation.

Like commercial marketing, the primary focus is on the consumer–on learning what people want and need rather than trying to persuade them to buy what we happen to be producing. Marketing talks to the consumer, not about the product. The planning process takes this consumer focus into account by addressing the elements of the “marketing mix.” This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion. These are often called the “Four Ps” of marketing. Social marketing also adds a few more “P’s.” At the end is an example of the marketing mix.

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society’s well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits.
Although “social marketing” is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification.
The primary aim of social marketing is “social good”, while in “commercial marketing” the aim is primarily “financial”. This does not mean that commercial marketers can not contribute to achievement of social good.
Increasingly, social marketing is being described as having “two parents”—a “social parent” = social sciences and social policy, and a “marketing parent” = commercial and public sector marketing approaches.
Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.

Duration : 0:3:31

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Who Pops Your Popcorn #12: In this episode we talk about book marketing and we have an interview with Tim Ferriss author of 4-Hour Workweek. Check out how he promoted his book!

Duration : 0:5:17

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More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media. You’ll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of “The Social Media Marketing Book.”

Duration : 0:55:31

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