Ranjay Gulati, Harvard Business School professor and author of “Reorganize for Resilience: Putting Customers at the Center of Your Business,” on how to deliver what customers really want.

Duration : 0:10:37

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Technorati Tags: business, customer, focus, gulati, harvard, hbr, publishing, ranjay, resilience, school, strategy, survival

Geoffrey Moore provides business and marketing strategy services to prominent companies worldwide. His expertise is in the areas of business strategy, marketing, partnering, strategy for technology firms, change and technology investing. A business celebrity, Geoffrey is the author of four best-selling books, including his latest: Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. He is a frequent keynote speaker at industry conferences and his books are required reading at Harvard, Stanford and other leading business schools.
http://www.speakers.ca/moore_geoffrey.aspx

This video is brought to you by Speaker’s Spotlight (http://www.speakers.ca), Canada’s leading speakers’ bureau.

Book Geoffrey Moore as a keynote speaker for your next event by contacting: info@speakers.ca

Duration : 0:9:55

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Technorati Tags: author, business, change, darwin, dealing, geoffrey, innovation, keynote, marketing, Moore, speaker, strategy, With

Cesare Mainardi, managing director of Booz & Company, details how executives should cut costs–but often dont.

Duration : 0:11:40

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Technorati Tags: business, cesare, costs, cutting, harvard, hbr, mainardi, management, publishing, school, strategy

Mitch Joel, President of Twist Image, provides insights and answers questions about his new book, “Six Pixels of Separation: Everyone is Connected. Connect your Business to Everyone.” Six Pixels of Separation teaches entrepreneurs and individuals how to have a global audience and consumer base in a world where we’re all connected. The book focuses on how technology and new media (almost all of it free) is empowering individuals to build personal brands that will rival the biggest of corporate brands, and how all business owners can now leverage the global community to connect, share and grow. Buy the Six Pixels book: http://www.twistimage.com/book

Duration : 0:6:15

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Technorati Tags: book, business, digital, help, how, interview, Joel, marketing, Mitch, Pixels, separation, Six, SPOS, strategy, to

Andrew Winston, founder of Winston Eco-Strategies, explains how to get lean, get smart, and emerge from the downturn on top.

Duration : 0:11:53

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Technorati Tags: andrew, business, downturn, green, harvard, hbr, publishing, recession, recovery, school, strategy, winston

Adam Werbach, Global CEO of Saatchi and Saatchi S and former Sierra Club president, is the author of Strategy for Sustainability.

Duration : 0:10:27

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Technorati Tags: adam, business, harvard, hbr, publishing, school, strategy, sustainability, werbach

http://www.socialmediaready.com

A quick ‘book trailer’ for our ebook, “Getting to First Base: A Social Media Marketing Playbook”. To learn more, read some sample chapters or buy the book, visit:

http://www.socialmediaready.com

Duration : 0:1:12

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Technorati Tags: ebook, learning, marketing, pr, socialmedia, strategy, tactics, Trailer, web20