Jeff Shelstad: Freeing the Textbook: Building a Sustainable 21st Century Publishing Model
While the disruptive power of the Internet promises wider access to knowledge and new legal licensing structures open the door for enhanced sharing, old business models often stand in the way. How have we arrived at the era of the $200 textbook, with stakeholders so enmeshed in the status quo that they don’t seem to question it - even though none of them are being particularly well served? And how can new business models bring disruptive innovation to educational publishing, building a sustainable, new, 21st-century publishing model, based on free and open textbooks, in the process? This paper will explore these questions, offering new perspectives on the future of academic publishing.
Jeff Shelstad is co-founder and CEO of Flat World Knowledge, a venture-backed higher education content company offering world-class, free, and openly-licensed college textbooks. Flat World Knowledge has raised over $25 million in private investment capital since February of 2009, setting out to disrupt the $9+ billion textbook market with its innovative business model. Shelstad brings a more than 23-year record of success in higher education publishing to the venture, having previously held positions in sales, marketing, editorial, and senior management for both McGraw-Hill and Pearson. Most recently, Shelstad served as editorial director of Pearson’s Business, Economics, and Computing Division.
Duration : 0:14:4
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