Author Chuck Martin discusses how to leverage mobile technology as part of your book marketing efforts. It’s a great way to share information about your book but it’s most powerful for capturing information about your audience and for enriching the experience the reader has with the content in your book.
Duration : 0:3:37
http://www.13pillars.com/
Blog Technology (Blogs & RSS Feeds) is Pillar #3 of the 13 Pillars of Internet Marketing. Download your free 200+ page “13 Pillars of Internet Marketing” eBook at www.13pillars.com
Duration : 0:7:40
HarperCollins associate director of publicity Heather Drucker on what she learned at O’Reilly Twitter Boot Camp about how to help readers find out about the books her company publishes.
Duration : 0:1:13
One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?
With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.
Beginning with Charles Darwin’s first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.
Most exhilarating is Johnson’s conclusion that with today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow’s great ideas.
Duration : 0:4:7
http://www.mymusicsuccess.com - FOR A LIMITED TIME ONLY - TOTALLY FREE OF CHARGE!! GET YOUR FREE COPY OF “101 Ways To Market Your Music On The Web” NOW!
http://www.mymusicsuccess.com
Are you aware that there is a proven set of techniques that have already helped many independent artists, bands and singers worldwide achieve the same results as any record company could, and that these techniques would enable you to set up your own personal record company, accelerating your route to success in the new music industry and in turn help you channel the amazing energy that your music contains to millions of listeners?
http://www.mymusicsuccess.com
If you dont know how to do any of the above then you are losing the game of success in the independent music industry simply because others know something that you don’t know!
Listen up - you can also learn the secrets to becoming successful as an independent artist - the techniques and tools in this book will work for YOU - it’s like having your own music publicity agent working for you 24 hours a day!
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Duration : 0:2:10
Kevin Kelly (Wired),
“Better than Free: How Value Is Generated in a Free Copy World”
Duration : 0:25:49
Margaret Atwood (Author),
“The Publishing Pie: An Author’s View”
Duration : 0:33:0
Tim O’Reilly (O’Reilly Media, Inc.),
“The Future of Digital Distribution and Ebook Marketing”
Duration : 0:26:35
PDF link http://goo.gl/3RO13 Music Marketing Mentorship link http://www.bob-baker.com/marketing/music-mentor.html
In this video I cover trends that every music promoter should know, including: live streaming video, location-based apps, video game challenge techniques, scavenger hunts, and more.
Duration : 0:7:26
Matthew Bernius, Co-Director and Researchers Guy Paddock (working on the Page2Pub project) and Rachael Gootnick (Open Publishing Guide project) of the Open Publishing Lab (OPL) at the Rochester Institute of Technology (RIT) describe how their individual interests drive creative solutions for the future of publishing.
The OPL team describes the future of publishing as multi-faceted, with many solutions that are portable, timely, and context sensitive - moving from more information everywhere, to information in context.
From an Open Source Economic Development perspective, OPL@RIT is active in the five areas of the Innovation Framework, a heuristic model to guide sustainable investment in education, economic, and workforce development –
Brainpower: the Lab generates a powerful re-mix by leveraging individual team interests, time, and attention with deep cross campus knowledge resources
Innovation Networks: OPL team products build networks that explore new ways to engage students and community, accelerating the collective design of new solutions for the future of publishing
Quality, Connected Place: OPL is a physical gathering hub of diverse interests and talents; a model of University culture that prioritizes student led innovation strengthened by cross campus collaboration.
Dialogue and Inclusion: OPL Projects - Innovation News, the Social Networking Game meetu, Page2Pub, and the Open Publishing Guide - serve the creative and passionate interests of RIT students, faculty and a larger world community
Branding Stories: the Open Publishing Guide connects people, their ideas, and their communities directly to the publishing process
The Open Publishing Lab (OPL) is an example open environment cultivating individual creativity and collaboration to generate new project solutions for the future of publishing.
Learn from the wisdom of civic leaders across these I-Open communities:
• Facebook I-Open http://tiny.cc/odlg2Flickr http://tiny.cc/73y6e
• Friendfeed http://friendfeed.com/iopen
• Livestream http://www.livestream.com/iopen/
• Posterous http://i-open.posterous.com/
• Scribd http://www.scribd.com/I-Open
• Slideshare http://www.slideshare.net/IOpen2
• Strategy-Nets http://tiny.cc/km04y
• Twitter http://twitter.com/iopen2
• Vimeo http://tiny.cc/106p0
• You Tube http://tiny.cc/j5rse
Copyright 2010 Betsey Merkel and I-Open. Creative Commons 3.0 Attribution-Noncommercial-No Derivative Works. Institute for Open Economic Networks (I-Open) 4415 Euclid Ave Suite 301 Cleveland, Ohio 44103 USA?
Duration : 0:9:31
