Byron Gordon, SEO-PR, interviews Hollis Thomases, Web Ad.vantage, on the subject of twitter automation at SES Chicago 2010. Hollis says businesses must use Twitter in a holistic way, providing information of value to followers including customer service, research, promotions, asking for feedback, to name but a few. If you plan on automating your Twitter presence, you need to monitor your tweets and who is responding to your tweets, how you are tracking clickthroughs on links tweeted, and measuring your influence by those responding to your tweets and how those tweets are impacting your brand’s influence. Hollis then discusses the UNIQLO case study. UNIQLO, is an apparel retailer, and used Twitter to leverage crowdsourcing when it came to controlling the price of a particular product. Hollis goes on to discuss her new book, Twitter Marketing: An Hour a Day, a business text for newbies and marketing professionals. The book is filled with untold case studies of brands and companies using Twitter effectively for marketing purposes. Finally, Hollis discusses some of the newer twitter tools recently introduced including, Twitoaster, doesfollow, and Tweepsearch.

For more information about Web Ad.vantage, please visit: http://www.webadvantage.net/

To pick up a copy of Twitter Marketing: An Hour A Day, please visit: http://amzn.to/dopFXe

To learn more about speaking at SES, please visit: http://www.seschicago.com

Duration : 0:4:32

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Tell us about YOUR book promotion needs at http://spiritauthors.com/contact. ABOUT THE VIDEO: Spiritual marketing “guru”, book promotion coach and campaign manager Lynn Serafinn offers some quick tips for creating a Twitter campaign by scheduling recurring Tweets using a free program called Twaitter. Video shows you how to schedule a recurring Tweet with some tips as to how to pace them and construct them. NOTE: When Lynn creates campaigns for her clients, she personally creates and maps out hundreds of Tweets that promotes your book from numerous angles, with the help of a large team of networking partners. If you would like to speak to Lynn about taking your book to the top through online promotion, contact her at http://spiritauthors.com/contact.

Duration : 0:5:41

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Technorati Tags: author, authors, bestseller, bestselling, book, book promotion, books, campaign, how to, how to use Twitter, marketing, promotion, social networking, social networks, tips, Twaitter, tweeting, tweets, twitter, using Twitter

This articcle provided by Brave Media Internet Marketing Vancouver

Hashtags are a useful tool that help you to organize and share your tweets with others. Just like adding keywords to a Flickr photo, hashtags allow you to group tweets together with others sharing the same tag. The result is easier to follow topics of interest.

The use of hashtags evolved during the 2007 San Diego forest fires when #sandiegofire was used to identify updates relating to the disaster.The hashtag #iranelection and Twitter recently played a crucial role in disseminating information in the ongoing controversy over the disputed Iran elections. Twitter has been so critical for communication in Iran that they rescheduled maintenance to occur in the middle of the night in Iran even though this meant Twitter was be offline during peak hours in the US.

However hashtags are not all political. Companies are using hashtags as a communication tool for distant employees to stay on top of relevant information and also as a way to promote events and product launches in context. Hashtags can also be used to share notes. For instance, conference goers can use a common tag so that all notes can be easily grouped together and reviewed by those present and absent.

Hashtag etiquette is still evolving so be sure to tag with discretion.(Click here for more information on Twitter Maketing)

How To Use Hashtags

1.) Follow @hashtags on Twitter. They will follow you back automatically, and your hashtags will be tracked.

2.) Use hashtags to precede key words in your tweets. Be sure to check Hashtags.org to see if your topic already has an established hashtag.

3.) Track the tagged conversations that interest you. Topics can be found via the search.twitter.com feature. Additionally, valid hashtags are indexed at Hashtags.org, organized by tag, and available as individual RSS feeds. Meaning the conversation can be accessed even without a Twitter account.

Technorati Tags: hashtags, tweets, twitter, twitter marketing