Matt Bailey, SiteLogic, interviews Annie Stickney, Minyanville Media, on the subject of real-time search. Minyanville is a site devoted to financial news and commentary. Annie says she uses Google real-time search by monitoring and searching for trends and identifying volcanic terms. She then sends out a feed of her stories, using those phrases that are trending. Annie said she also uses social media applications such as Twitter and Facebook to send traffic to the Minyanville site. Annie concludes by saying that publishers of online content need to recognize their objective in order to get what they want out of the traffic they generate. Is it just unique views? Publishers need to capitalize on what’s good for their business.

For more information about Minyanville, please visit: http://www.minyanville.com

For more information about speaking at SES Chicago, please visit: http://www.seschicago.com

Duration : 0:2:34

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Technorati Tags: 2010, annie stickney, capitalize, commentary, Facebook, financial, google, keywords..., matt bailey, minyanville, publisher, publishing, real-time, search, ses Chicago, sitelogic, tips, traffic, trend, twitter, volcanic, websearch

Byron Gordon, SEO-PR, interviews Hollis Thomases, Web Ad.vantage, on the subject of twitter automation at SES Chicago 2010. Hollis says businesses must use Twitter in a holistic way, providing information of value to followers including customer service, research, promotions, asking for feedback, to name but a few. If you plan on automating your Twitter presence, you need to monitor your tweets and who is responding to your tweets, how you are tracking clickthroughs on links tweeted, and measuring your influence by those responding to your tweets and how those tweets are impacting your brand’s influence. Hollis then discusses the UNIQLO case study. UNIQLO, is an apparel retailer, and used Twitter to leverage crowdsourcing when it came to controlling the price of a particular product. Hollis goes on to discuss her new book, Twitter Marketing: An Hour a Day, a business text for newbies and marketing professionals. The book is filled with untold case studies of brands and companies using Twitter effectively for marketing purposes. Finally, Hollis discusses some of the newer twitter tools recently introduced including, Twitoaster, doesfollow, and Tweepsearch.

For more information about Web Ad.vantage, please visit: http://www.webadvantage.net/

To pick up a copy of Twitter Marketing: An Hour A Day, please visit: http://amzn.to/dopFXe

To learn more about speaking at SES, please visit: http://www.seschicago.com

Duration : 0:4:32

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Technorati Tags: 2010, automation, case study, Chicago, crowdsourcing, customer service, doesfollow, followers, hollis Thomases, marketing tools, newbies, online marketing, ses, tweepsearch, tweets, twitoaster, twitter, twitter marketing, twitter marketing tips, UNIQLO, web advantage

http://virtualblogtour.com Sell More Books Online and Build Your Platform. Virtual Book Tours allow you to reach more people, get to know your readers better and save time and money. Let us show you how to publicize your book using You Tube, Facebook, Twitter and Virtual Blog Tours. The tour is not a one time event, it can be used as a complete marketing system.

For some ideas, download my free guide - 101 Great Ways To Build Your Platform and Sell More Books Online at http://virtualblogtour.com

Duration : 0:1:0

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Technorati Tags: Albuquerque, blog, book marketing, book publicist, Facebook, Meredith Eisenberg, New Mexico, public relations, public relations for authors, social networking, twitter, virtual blog tour, virtual book tour, Word Press, you tube

Tell us about YOUR book promotion needs at http://spiritauthors.com/contact. ABOUT THE VIDEO: Spiritual marketing “guru”, book promotion coach and campaign manager Lynn Serafinn offers some quick tips for creating a Twitter campaign by scheduling recurring Tweets using a free program called Twaitter. Video shows you how to schedule a recurring Tweet with some tips as to how to pace them and construct them. NOTE: When Lynn creates campaigns for her clients, she personally creates and maps out hundreds of Tweets that promotes your book from numerous angles, with the help of a large team of networking partners. If you would like to speak to Lynn about taking your book to the top through online promotion, contact her at http://spiritauthors.com/contact.

Duration : 0:5:41

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Technorati Tags: author, authors, bestseller, bestselling, book, book promotion, books, campaign, how to, how to use Twitter, marketing, promotion, social networking, social networks, tips, Twaitter, tweeting, tweets, twitter, using Twitter

Scott Stratten is the President of UnMarketing and can be found at http://un-marketing.com. He’s known as a force on Twitter and is a frequent speaker at conferences in the US and Canada. His message is about marketing without irritating people and in this interview he answers questions about the blogosphere since he is an accomplished blogger.

Topics include:
- Mommy bloggers making money and getting paid… and the importance of content
- Brand ambassador programs and why companies are trying to reach moms + women through relationships with mom blogs
- The challenge of pricing services and knowing how much a service is worth.
- Best practices in social media and blogging
- The future of the daddy blogging phenomenon

You can always find more interviews and resources at ShePosts.com.

To find Scott Stratten go to Un-Marketing.com or on Twitter he is @unmarketing

He’s got a book coming out in the Fall of 2010 called “UnMarketing: Stop Marketing. Start Engaging.”

This interview was filmed at UnGeeked, a social media conference in Milwaukee, Wisconsin.

Duration : 0:7:57

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Technorati Tags: affiliate links, affiliate marketing, Best Practices, Blogging, Blogs, Canadian, daddy blogging, interview, leafs, making money by blogging, marketing to moms, Milwaukee, mom blogosphere, mom blogs, mommy bloggers, mommy blogging money, moms, Scott Stratten, she posts, sheposts, sheposts.com, social media best practices, social media conferences, social media marketing, stratola, twitter, un-marketing, ungeeked, unmarketing, unmarketing book, Wisconsin

Marketing. Social Marketing Youtube.A must see and a must share

What is Social Marketing?
The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed “social marketing.” Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the “consumer” involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.

Social marketing was “born” as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to “sell” ideas, attitudes and behaviors. Kotler and Andreasen define social marketing as “differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.” This technique has been used extensively in international health programs, especially for contraceptives and oral rehydration therapy (ORT), and is being used with more frequency in the United States for such diverse topics as drug abuse, heart disease and organ donation.

Like commercial marketing, the primary focus is on the consumer–on learning what people want and need rather than trying to persuade them to buy what we happen to be producing. Marketing talks to the consumer, not about the product. The planning process takes this consumer focus into account by addressing the elements of the “marketing mix.” This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion. These are often called the “Four Ps” of marketing. Social marketing also adds a few more “P’s.” At the end is an example of the marketing mix.

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society’s well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits.
Although “social marketing” is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification.
The primary aim of social marketing is “social good”, while in “commercial marketing” the aim is primarily “financial”. This does not mean that commercial marketers can not contribute to achievement of social good.
Increasingly, social marketing is being described as having “two parents”—a “social parent” = social sciences and social policy, and a “marketing parent” = commercial and public sector marketing approaches.
Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.

Duration : 0:3:31

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Technorati Tags: and, book, community, ebook, Facebook, friends, marketing, must, myspace, network, see, share, social, socilogy, subcribers, Tribe, twitter, viral, youtube, Youtube.A

More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media. You’ll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of “The Social Media Marketing Book.”

Duration : 0:55:31

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Technorati Tags: Facebook, meme, o'reilly, social, social media, social networking, twitter, viral marketing, webcast

denniscass.com

Duration : 0:3:20

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Technorati Tags: 2.0, case, cass, dennis, Facebook, head, life, myspace, paperback, second, twitter, web

Interview with Chris Pearson regarding his plans for 2010. In this video we discuss his thoughts on twitter, web publishing, video rants and more.

http://www.artofblog.com/thesis-2010-chris-pearson-interview

Get Thesis http://www.artofblog.com/Thesis

Duration : 0:7:58

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Technorati Tags: Art of Blog, Chris Pearson, Nick Reese, Thesis, thesis theme, thesiswp, twitter, web publishing, Wordpress

This is a video I did for the Harper Collins Twitter Wit book promotion. This is the quote from pagecrusher. Song: Swedish Boy by Obi Best.

Duration : 0:0:45

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Technorati Tags: book, contest, drunk girl dancing, harper collins, kristen stewart, obi best, pagecrusher, party foul, retarded, twilight new moon, twitter, wit